Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts on this development - the end of cookies as we know them being pushed back? Q2 Which d...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Let’s start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have regular scheduled communication times or methods for your clients? If so, what is that cadence or pace (mont...

Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it? Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers? Q3 What, if any, ethical obli...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential cu...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think/predict Google will announce relative to Google Ads this year? Q2 What will be the buzzword or buzzwor...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How have your accounts been impacted by COVID? Does it vary by platform or industry? Q2 How has your business (agency, c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & co-hosted by Patrick Gilbert(@PatrickJGilbert) Q1 How much automation are you currently using in your accounts? Does it v...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so,...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approac...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all? Q2 Are you putting anything into...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie) Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of fo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Sonika Chandra (@sonika_chandra) from Seer Interactive (@SeerInteractive) Q1 What’s your go-to process for anal...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk) Q1 To help any beginners here: what makes Shopping different from Search, and what are...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co-host John Lee (@John_A_Lee) Q1 Are you currently advertising on the Microsoft Advertising network? For all of your a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference b...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your favorite lesser known or hidden gems in Google Ads? Q2 What are your favorite lesser known or hidden gems...