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Episodes

March 9, 2021

EP144 - PPC In A Cookie-less World

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying ...

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March 2, 2021

EP143- Big Brands Saying PPC Is Worthless

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have a...

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Feb. 23, 2021

EP142 - Programmatic Advertising - It Might Be More Accessible Than Y…

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference b...

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Feb. 16, 2021

EP141 - Finding inspiration in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired ...

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Feb. 9, 2021

EP140 - BMM folding into Phrase Match

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your...

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Feb. 2, 2021

EP139 - Imposter Syndrome

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend...

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Jan. 26, 2021

EP138 - Dealing with Facebook Right Now & Alternatives

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d ...

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Jan. 20, 2021

EP137 - Platform Hidden Gems

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your favorite lesser known or hidden gems in Google Ads? Q2 What are your favorite lesser known or hidden gems...

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Jan. 13, 2021

EP136 - Keeping Sane in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - ...

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Jan. 6, 2021

EP135 - 2021 PPC Strategy

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, generally, about the prospects for PPC in 2021? Q2 What are you most excited about in PPC for 2021...

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Dec. 23, 2020

EP134 - PPC Wishlist

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AWhat do you think the biggest change was in PPC in 2020? Q2 What is your biggest general wish for PPC in 2021? Q3 What ...

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Dec. 16, 2020

EP133 - Google Data Studios

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng Q1 Are you currently using Google Data Studio? If so, how are you us...

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Dec. 9, 2020

EP132 - Landing Pages & CRO

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce Q1 Do you have any input or responsibility for landing pages or CRO in...

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Dec. 2, 2020

EP131 - Where is Google headed

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins? Q2 Have any of ...

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Nov. 26, 2020

EP130 - Paid Search Madlibs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Branded search campaigns are ________? Q2 Competitor search campaigns are ___________? Q3 Performance projections a...

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Nov. 18, 2020

EP129 - GA4

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden) Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know?...

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Nov. 11, 2020

EP128 - Audience Assumptions

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the a...

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Nov. 4, 2020

EP127 - The Coming Datapocalypse & What To Do About It

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton) Q1 Let’s get an idea of who is participating today - please describe your mix of search and so...

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Oct. 28, 2020

EP126 - Social & Search

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those ...

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Oct. 20, 2020

EP125 - PPC + Anti-Trust

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam) Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with...

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Oct. 20, 2020

EP124 - E-Comm Strategies for Q4

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 When did you start to prepare for Black Friday/Q4 this year? Q2 What have you been doing differently this year to prepare? Q...

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Oct. 6, 2020

EP123 - PPC Tools

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC...

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Sept. 30, 2020

EP122 - Q4 - Expectations and Plans

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you and your clients feeling going into Q4 2020? Optimistic? Excited? Nervous? Stressed? Pessimistic? All of th...

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Sept. 23, 2020

EP121 - The Great Google ads Query Caper of 2020

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching chang...

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