Episodes

Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday!...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What are your thoughts/reactions to this announcement?Q2 Is this going to change the way you set up and/or manage your ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not?Q2 On its surface, it...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrownQ1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been differen...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method?Q2 Have ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there?Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How are things going, generally, in your accounts this week? Anything of particular concern you’d like to discuss?(I wi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How do you determine what metrics or KPIs (key performance indicators) are tracked, measured and reported?Q2 What are t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for?Q2 How has pe...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Has your philosophy about account structure changed in the past year? If so, what was the main driver of the change in t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used?Q2 Are you currentl...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What things do you consider to be “red flags” as you are going through your sales or prospecting processes?Q2 Do you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What are your general thoughts on this development - the end of cookies as we know them being pushed back?Q2 Which d...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Let’s start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you have regular scheduled communication times or methods for your clients? If so, what is that cadence or pace (mont...

Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it?Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers?Q3 What, if any, ethical obli...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential cu...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What do you think/predict Google will announce relative to Google Ads this year?Q2 What will be the buzzword or buzzwor...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How have your accounts been impacted by COVID? Does it vary by platform or industry?Q2 How has your business (agency, c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & co-hosted by Patrick Gilbert(@PatrickJGilbert)Q1 How much automation are you currently using in your accounts? Does it v...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so,...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approac...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all?Q2 Are you putting anything into...