Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using? Q3 Is MER something you are interested in using in your accounts? Why or why not? Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're finding ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance? Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why? Q4 As a consumer, what was your impression of the BF and CM sales offers this yea...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be? Q6 If TikTok Ads had an honest tagline, what would it be? Q7 If Snapchat Ads had an honest tagline...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all? How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for you lately...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? If so, in what industries? Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not? Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their questions? Q5 ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions? Q2: What do you think the future of paid search ads will look like? Q3: What do you think the future of paid social ads will look like? Q4: Is there an ad type that you think will become a big deal in the future that is not very well known or us...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the last ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why? Q5 What is your secret PPC conspir...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost never f...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more abo...

Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into data-drive...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome. Q3 These new campaigns will also in...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown Q1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been different for your business? Q2 For those who may need some inspiration... Are there any blog posts/articles/guides you found to help you prep for Black Friday? Q3 Anyone seen any brands launch their Black Friday deals already? I know I saw some "Black Friday" messaging in July which...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings? Q2 Is there anything you’re doing or planning to do to prepare for this change? (It is nice that we have a long horizon to prepare for this at least). Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will be the ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there? Q2 If you are not advertising on Amazon Ads currently - why not? Q3 Have you found success using Amazon Ads? If so, any specific industry or other common aspect you’ve discovered? Q4 What is your biggest frustration with Amazon Ads? Q5 How do you get started with Amazon Ad...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are things going, generally, in your accounts this week? Anything of particular concern you’d like to discuss? (I will be asking about specific platforms in subsequent questions) Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with? Q3 How about Facebook Ads - what is on your mind relative to ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you determine what metrics or KPIs (key performance indicators) are tracked, measured and reported? Q2 What are the primary metrics or methods you are using for your reporting currently (ROAS, MER, CAC, etc.)? Does it vary by platform or industry? Q3 When a client or stakeholder wants to focus on metrics or KPIs that are not actually important to what you’re doing, how do you handle th...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for? Q2 How has performance been lately? Q3 Are you having any issues with conversion tracking and/or attribution? If so, what are you seeing? And how long have you been experiencing issues or weirdness? Q4 How are audiences working for you lately? What types are you targeting or using (inter...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your philosophy about account structure changed in the past year? If so, what was the main driver of the change in thinking? Does it differ by platform? Q2 Have you changed anything about the way you structure your Google Ads accounts and campaigns in the past 6 months? If so, why? If not, why not? Q3 Are there specific changes that Google Ads made that impacted the way you structure acco...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used? Q2 Are you currently running any feed based advertising? If so, what kind(s) and on which platform(s)? Q3 Do you use a third party tool to manage your feeds? If so, which one and why? Q4 What is important to look for in a tool to run feed-based text ads for Search? Q5 What are the best/worst u...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What things do you consider to be “red flags” as you are going through your sales or prospecting processes? Q2 Do you have any questions or processes that you use specifically to try to root out potentially problematic clients? Q3 What could happen during the sales process that would make you walk away from a potential client? Q4 Has an experience with a nightmare client changed the way y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts on this development - the end of cookies as we know them being pushed back? Q2 Which do you think is more interesting - announcing cookie support continuing until at least 2023 or the backtracking on FLoC? Q3 With the “end of cookies” still somewhere on the horizon, does this change anything you’re doing now through the end of 2021? Why or why not? Q4 Do you...