Past PPC Live Talks

Falling Back In Love With Broad Match For PPC The broad match of today is different from the broad match of old. We’ll discuss how broad match has evolved over the last couple of years and how we can safely make it work for us. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-2-november-24th-2022 About Petya - https://www.linkedin.com/in/petyayildizgoren/ Subscribe to our channel! Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsapp Subscribe to our Newsletter - https://bit.ly/plunewsletter PPC Live - ppc.live

We are well within the age of automation. It's been evolving for several years now. But there are still many misconceptions about its maturity. You will be given clear tips on managing clients' expectations so that they can get the best out of it without being disillusioned with the less-than-perfect results from an automation test. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-inaugural-event-resources About Anu - https://www.linkedin.com/in/themarketinganu/ Subscribe to our channel! Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsapp Subscribe to our Newsletter - https://bit.ly/plunewsletter PPC Live - ppc.live

SEO has its 4 pillars (or maybe 3, depending on who you ask), but what are the pillars of PPC? What are the foundational structures of our jobs? These pillars are important. They are a way of framing our profession, making our work understandable for key stakeholders, and structuring the training of young PPCs. Rich hopes to use this session to present his theory of what the pillars should be. He will almost certainly be wrong. But, he hopes to use the inaugural PPC Live UK to join together and get to a conclusion on the pillars of PPC Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-inaugural-event-resources About Rich - https://www.linkedin.com/in/richardingilby/ Subscribe to our channel! Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsapp Subscribe to our Newsletter - https://bit.ly/plunewsletter PPC Live - ppc.live

This talk will give you case studies and real-life examples of how to gather free third-party insights to understand your Paid performance. You'll learn how to take this to the next level, and let the wider world influence your strategy. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-inaugural-event-resources About Yasmin - https://www.linkedin.com/in/yasmin-burchill/ Subscribe to our channel! Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsapp Subscribe to our Newsletter - https://bit.ly/plunewsletter PPC Live - ppc.live