Past PPC Live Talks

We are well within the age of automation. It's been evolving for several years now. But there are still many misconceptions about its maturity. You will be given clear tips on managing clients' expectations so that they can get the best out of it without being disillusioned with the less-than-perfe…

SEO has its 4 pillars (or maybe 3, depending on who you ask), but what are the pillars of PPC? What are the foundational structures of our jobs? These pillars are important. They are a way of framing our profession, making our work understandable for key stakeholders, and structuring the training o…

This talk will give you case studies and real-life examples of how to gather free third-party insights to understand your Paid performance. You'll learn how to take this to the next level, and let the wider world influence your strategy. Slides available here - https://www.ppcliveuk.com/post/ppc-l…