This talk will give you case studies and real-life examples of how to gather free third-party insights to understand your Paid performance. You'll learn how to take this to the next level, and let the wider world influence your strategy.
Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-inaugural-event-resources
About Yasmin - https://www.linkedin.com/in/yasmin-burchill/
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