Falling Back In Love With Broad Match For PPC
The broad match of today is different from the broad match of old. We’ll discuss how broad match has evolved over the last couple of years and how we can safely make it work for us.
Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-2-november-24th-2022
About Petya - https://www.linkedin.com/in/petyayildizgoren/
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