Past PPC Live Talks

Measurement is having what may be the biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution. For anyone running Paid Media, particularly upper funnel Social or Brand campaigns, this might be worrying! Amy shares practical ways t…

Digital marketing specialists and departments often fall into a default of operating within silos. This can cause inefficiencies and hamper your performance opportunities. Holly's talk will focus on how you can integrate your digital marketing campaigns across search and social from a paid and org…

Advertisers either small or enterprise are finding a lack of transparency in their Google Ads performance in 2023. Whether it's Performance Max distorting brand performance, trademark violations by competitors or simply not knowing where or who your ads serve on specific search terms, all causing p…

Experience the digital advertising revolution with Retail Media, the third wave of the industry. Beyond Amazon, discover its potential across diverse retail giants. In this session, Ashley will discuss making the most of Retail Media and Sponsored product ads and give you some effective best pract…

PPC has evolved a lot over the years, with Google having a pivotal role in its shape and trajectory. With the introduction of Bard and several other updates, we'll explore the potential of generative AI in transforming the PPC and search landscape" We'll unpack the implications of Google's transit…

Are you looking to improve the conversion rates on your website? Without getting aggressive with popup windows and too-good-to-be-believed offers, in my session, we will go through a better approach to understanding what makes your site visitors “tick.” By understanding their motivations, desires, …

As PPCers, we focus on generating qualified leads, sales, revenue & profitability. With customer journeys becoming more complex and the advent of GA4 & AI – it’s time to rethink audience targeting and campaign planning. In this talk, we’ll cover – what a microconversion is, measuring them in GA4, p…

Researchers said letting users see the ads 10 times will create the highest CVR. But how about clicks? Do we have any relationship between click frequency and CVR?? Viewing the data, we could see some trends in the relationship based on the market. Many markets had the highest performance in some …

Microsoft often gets a bad rep in the PPC sphere for not delivering results. In this talk, we will evaluate whether this is due to poor operation of the platform and general knowledge or if the platform simply cannot perform against Google in the same capacity. We will consider the ongoing debate b…

RSA’s have been our only option for new text ads on Google for almost a year now, so in this talk, we will take a deeper look into how you can utilize and benefit from machine learning while maintaining control over your brand/messaging with your text ads. We'll also take a look at how you should …

As the world becomes more privacy-aware, effective targeting is becoming increasingly challenging. The elimination of third-party cookies, the implementation of new regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), and a general shift …

In this talk you will learn how to identify the Buyer Persona profiles you are targeting in our digital marketing campaigns, how to do your market research on the competitive landscape using digital research tools in order to identify your main SWOT points and your USPs and key communication messag…

Working in digital we often get overwhelmed by the amount of data which we sometimes do not even know what to do with. In this session, we will go through several practical examples of getting truly actionable insights from your data, which can be used for optimisations and growth. We will use SEO…

Many PPC practitioners find forecasting to be a nightmare. However, it is an art. In this talk, we will explore the different methods and tools that can be used for PPC forecasting. By the end of this talk, you will be equipped with more tools to paint a beautiful forecast picture. Slides availabl…

All too often, PPC is viewed as expensive and inefficient. These are often common misconceptions from those who are generally single-channel-minded or haven’t explored PPC in depth. Throughout this session, you will learn the value of PPC and where it fits into an overall marketing strategy with Az…

Once you understand how GTM works, you can do so many wonderful things, and you can track absolutely everything. The only catch is most people don’t understand how GTM works or how to track very advanced enquiries. Once you understand the basics, you can do absolutely anything. This talk will expla…

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Have you been putting off exploring Microsoft's Audience Network? Are you still a bit unsure about what it actually is and how best to get started? This talk will introduce you to the network and explain why you should consider including it in your Paid Media strategy. It will also offer some best …

Rand joined us virtually to answer all our questions on audience research as we have recently entered an age where data privacy is paramount and has legal implications. About Rand: Rand Fishkin is co-founder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his profe…

We all have been there - you, as an agency, happily attend a client's meeting with a presentation full of positive CVRs and CPAs. However, you leave that meeting with disappointed feedback about negative margins and YoY revenue growth. Meanwhile, the client is spending hours in internal meetings …

This talk explores the ways in which PPC helps improve SEO understanding and overall outcomes for businesses. Find out how PPCs and SEOs can work together to get great results in today's digital landscape. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-september-29…

A lot of people use cost per acquisition to understand the performance of their marketing. In this talk, Russell will show examples and explain how to approach cost to acquire customers, how to then apply this to lifetime value and how everyone can go apply this to their own organization. Slides a…

In his talk, Nicolas will explain why profit bidding is critical for online merchants. He will also explain the profile of the merchant that will most benefit from such an approach. Using case studies, he will cover the dos and don'ts of profit bidding and how best to implement profit bidding in PM…

Falling Back In Love With Broad Match For PPC The broad match of today is different from the broad match of old. We’ll discuss how broad match has evolved over the last couple of years and how we can safely make it work for us. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-…