Past PPC Live Talks

Everyone in digital marketing is constantly talking about how to use AI tools, like ChatGPT, to improve workflows. But to do this effectively and at scale, it needs to be automated. Everyone feels they understand the power of AI therefore we are all using it.Writing new ad copy using ChatGPT isn't a competitive advantage for agencies. However, being able to have it done for you by a computer, for all of your accounts and ads at the same time, while you sleep - is. The future of AI in PPC depends on a solid data foundation, like a data warehouse, and being able to use this tools programmatically.This talk will go through just how easy it can be to set up a solid data foundation and how incredibly quick it then becomes to have AI tools building ads, analyzing performance, and crafting new strategies while you sleep.About Julian - https://www.linkedin.com/in/julianmodiano/Subscribe to our channel Follow us on Linkedin - https://www.linkedin.com/company/ppcliveuk/Follow us on Tw…

Measurement is having what may be the biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution.For anyone running Paid Media, particularly upper funnel Social or Brand campaigns, this might be worrying!Amy shares practical ways to evolve measurement using 1st party data, with options for brands at both ends of the brand / performance spend spectrum. Plus, what 3rd party tools & new platform options are available to help you understand what impact your spend is having on business goals.About Amy - https://www.linkedin.com/in/amy-stamper/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

Digital marketing specialists and departments often fall into a default of operating within silos. This can cause inefficiencies and hamper your performance opportunities.Holly's talk will focus on how you can integrate your digital marketing campaigns across search and social from a paid and organic perspective. You will get actionable tips that you can start implementing across your inhouse and agency teams today.About - https://www.linkedin.com/in/holly-kelly-hjk91/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://www.ppcliveuk.com/newsletterPPC Live - ppc.live

Advertisers either small or enterprise are finding a lack of transparency in their Google Ads performance in 2023. Whether it's Performance Max distorting brand performance, trademark violations by competitors or simply not knowing where or who your ads serve on specific search terms, all causing pain and impacting performance. In this session, we'll look under the hood of some of the mechanics of how search managers and budget holders of Google Ads can reinstall some control using actionable insights. The session will look at industry-wide benchmarks in various industries, such as travel, retail, finance and many more, using SERP data collected from Adthena's unique Whole Market View data.About Ashley - https://www.linkedin.com/in/ashleyfletcher/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter…

Experience the digital advertising revolution with Retail Media, the third wave of the industry. Beyond Amazon, discover its potential across diverse retail giants.In this session, Ashley will discuss making the most of Retail Media and Sponsored product ads and give you some effective best practice to ensure you stand out from the crowd.About Ashley - https://www.linkedin.com/in/ashleyroyalty/Subscribe to our channel!Follow us on LinkedIn - https://linkedin.com/company/ppcliveuk Follow us on Twitter/X - www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletter

PPC has evolved a lot over the years, with Google having a pivotal role in its shape and trajectory. With the introduction of Bard and several other updates, we'll explore the potential of generative AI in transforming the PPC and search landscape"We'll unpack the implications of Google's transition from search to conversational interfaces, with the potential demise of exact match on the horizon, the growing importance of broad and Performance Max, and the impact on PPC strategies.The talk will touch on how generative AI and search are already impacting practioners' day-to-day work stack improving productivity with ad generation and testing, and how we might be able to harness the potential of these changes.Slides - https://www.slideshare.net/AnuAdegbola1/lessons-of-the-past-to-succeed-in-the-future-of-ppc-with-ai-and-generative-searchpptxAbout Inderpaul - https://www.linkedin.com/in/inderpaul-rai/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/com…

Are you looking to improve the conversion rates on your website? Without getting aggressive with popup windows and too-good-to-be-believed offers, in my session, we will go through a better approach to understanding what makes your site visitors “tick.” By understanding their motivations, desires, and mindset, you can help them get what they need while improving your own bottom line at the same time.Slides can be found here - https://www.slideshare.net/AnuAdegbola1/five-psychological-tips-to-help-you-increase-conversion-rates-in-ppc-freya-jonesAbout Freya - https://www.linkedin.com/in/jonesfreya/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

As PPCers, we focus on generating qualified leads, sales, revenue & profitability. With customer journeys becoming more complex and the advent of GA4 & AI – it’s time to rethink audience targeting and campaign planning. In this talk, we’ll cover – what a microconversion is, measuring them in GA4, plus applying this to audience creation and layering campaigns according to their differing objectives.Slides available here - https://www.slideshare.net/AnuAdegbola1/microconversions-how-to-make-them-count-for-ppc-gemma-russellAbout Gemma - https://www.linkedin.com/in/gemma-russell-a1700422/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

Researchers said letting users see the ads 10 times will create the highest CVR. But how about clicks? Do we have any relationship between click frequency and CVR??Viewing the data, we could see some trends in the relationship based on the market. Many markets had the highest performance in some frequency caps. As a result, the CVR will slow down, and there will be no CV after some threshold.In this session, we will showcase successful case studies where Spider AF’s unique frequency analysis results have significantly optimized and improved ad delivery.Let's evaluate it relatively and have a discussion!Slides to be found here - https://docs.google.com/presentation/d/1fLmcijh0OzE1WjY4OZ_pA57HHLG4UmRZlp2fD55VkIw/edit#slide=id.pAbout Satoko - https://www.linkedin.com/in/satoko-ohtsuki/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/p…

Microsoft often gets a bad rep in the PPC sphere for not delivering results. In this talk, we will evaluate whether this is due to poor operation of the platform and general knowledge or if the platform simply cannot perform against Google in the same capacity. We will consider the ongoing debate between Microsoft & Google. We will review how each functions against the other and what is best based on your own PPC goals. Reviewing how Microsoft has grown and its feature functionality in 2023, with a particular interest in why we're recommending more PPC specialities to implement Microsoft alongside their Google efforts, helping to build a more rounded strategy for clients.Slides can be found here - https://www.slideshare.net/secret/lTecBCZw9RxHE2About Adel - https://www.linkedin.com/in/adel-s-431ba3116/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - ht…

RSA’s have been our only option for new text ads on Google for almost a year now, so in this talk, we will take a deeper look into how you can utilize and benefit from machine learning while maintaining control over your brand/messaging with your text ads.We'll also take a look at how you should prioritise things such as branding, benefits, features and ad strength in your ad messaging.We will go through some real account examples and see how strategically pinning elements can tick both boxes, the needs of the advertiser and the recommendations/best practices from Google.So whilst we may not be entirely on a literary par with Shakespeare with our 90-character ad descriptions, we will ask, “To pin, or not to pin”.Slides can be found here - https://www.slideshare.net/secret/8WvdtQMAhEAjYHAbout Dez - https://www.linkedin.com/in/dezcalton/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.co…

As the world becomes more privacy-aware, effective targeting is becoming increasingly challenging. The elimination of third-party cookies, the implementation of new regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), and a general shift towards more stringent data protection measures have all made it harder for businesses to target their audiences with precision.In this talk, we will focus on how businesses can leverage first-party data to target their audiences while remaining compliant with privacy regulations. By collecting and using their own data, businesses can create detailed profiles of their customers and use these profiles to deliver personalized marketing messages that are more likely to be effective.Slides available here - https://www.slideshare.net/secret/IvM5RVa0EJ0mK1About Jan: https://www.linkedin.com/in/janhenrik-lambrechts/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/c…

In this talk you will learn how to identify the Buyer Persona profiles you are targeting in our digital marketing campaigns, how to do your market research on the competitive landscape using digital research tools in order to identify your main SWOT points and your USPs and key communication messages for best results; how to identify the right digital marketing channel mix; tactics for each PPC Marketing channel and finally tips for budgeting and KPIs for each channel.Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-celebrates-women-s-history-month-march-31st-2023I am a digital marketer, passionate about growth hacking and launching or building businesses and brands in competitive markets. I have over 15 years of experience in digital strategy, online marketing, SEO, PPC, affiliate marketing, conversion rate optimization, Google Analytics, etc. One of my key strengths is that of recruiting and leading successful and results-oriented teams for online businesses.…

Working in digital we often get overwhelmed by the amount of data which we sometimes do not even know what to do with.In this session, we will go through several practical examples of getting truly actionable insights from your data, which can be used for optimisations and growth. We will use SEO, PPC and other data. We will discuss good (and bad) ways of analysing data.See slides here - https://www.ppcliveuk.com/post/ppc-live-uk-celebrates-women-s-history-month-march-31st-2023About Agnes: https://www.linkedin.com/in/agnesbungsy/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

Many PPC practitioners find forecasting to be a nightmare. However, it is an art. In this talk, we will explore the different methods and tools that can be used for PPC forecasting. By the end of this talk, you will be equipped with more tools to paint a beautiful forecast picture.Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-celebrates-women-s-history-month-march-31st-2023About Ito - https://www.linkedin.com/in/ito-abe-a72667127/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

All too often, PPC is viewed as expensive and inefficient. These are often common misconceptions from those who are generally single-channel-minded or haven’t explored PPC in depth. Throughout this session, you will learn the value of PPC and where it fits into an overall marketing strategy with Azeem.Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-4-february-2nd-2023About Azeem - https://www.linkedin.com/in/azeema1/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

Once you understand how GTM works, you can do so many wonderful things, and you can track absolutely everything. The only catch is most people don’t understand how GTM works or how to track very advanced enquiries. Once you understand the basics, you can do absolutely anything. This talk will explain the basics of GTM and how to do some absolutely must-have tracking. To name a few, you will learn how to: set up contact forms as a custom trackable event, to set up thank you pages as a custom, use debug mode to understand data layer variables and many more.Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-4-february-2nd-2023About Tiffany - https://www.linkedin.com/in/tiffany-shears-14736a48/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - pp…

Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

Have you been putting off exploring Microsoft's Audience Network? Are you still a bit unsure about what it actually is and how best to get started?This talk will introduce you to the network and explain why you should consider including it in your Paid Media strategy. It will also offer some best practices and set up advice based on first-hand experience (both good and bad!) so that you can take your Microsoft Advertising account to the next level. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-4-february-2nd-2023About Sophie - https://www.linkedin.com/in/sophielogan/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

Rand joined us virtually to answer all our questions on audience research as we have recently entered an age where data privacy is paramount and has legal implications. About Rand:Rand Fishkin is co-founder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.https://www.linkedin.com/in/randfishkin/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

We all have been there - you, as an agency, happily attend a client's meeting with a presentation full of positive CVRs and CPAs. However, you leave that meeting with disappointed feedback about negative margins and YoY revenue growth. Meanwhile, the client is spending hours in internal meetings trying to find out how they can reach their ambitious growth targets, not knowing they have access to a potent data-gathering tool: their PPC campaigns and their PPC agency. A real data-driven approach ensures that we are identifying and including all the relevant data needed to reach our ultimate goal and offer additional insights. In this talk, you will be given insights, tips, and some questions to ask your client/agency to ensure you are making the most of your PPC campaigns. Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-september-29th-2022About Veronica - https://www.linkedin.com/in/verorumor/Subscribe to our channel!Follow us on LinkedIn - htt…

This talk explores the ways in which PPC helps improve SEO understanding and overall outcomes for businesses. Find out how PPCs and SEOs can work together to get great results in today's digital landscape.Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-september-29th-2022About Crystal - https://www.linkedin.com/in/crystal-carter-digital/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

A lot of people use cost per acquisition to understand the performance of their marketing. In this talk, Russell will show examples and explain how to approach cost to acquire customers, how to then apply this to lifetime value and how everyone can go apply this to their own organization.Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-2-november-24th-2022About Russell - https://www.linkedin.com/in/%F0%9F%90%BB-russell-mcathy-88339026/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live

In his talk, Nicolas will explain why profit bidding is critical for online merchants. He will also explain the profile of the merchant that will most benefit from such an approach. Using case studies, he will cover the dos and don'ts of profit bidding and how best to implement profit bidding in PMax (or not).Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-2-november-24th-2022About Nicolas - https://www.linkedin.com/in/nicolashuber1/Subscribe to our channel!Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveukFollow us on Twitter/X - https://www.twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://bit.ly/plunewsletterPPC Live - ppc.live