A lot of people use cost per acquisition to understand the performance of their marketing. In this talk, Russell will show examples and explain how to approach cost to acquire customers, how to then apply this to lifetime value and how everyone can go apply this to their own organization.
Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-2-november-24th-2022
About Russell - https://www.linkedin.com/in/%F0%9F%90%BB-russell-mcathy-88339026/
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