In his talk, Nicolas will explain why profit bidding is critical for online merchants. He will also explain the profile of the merchant that will most benefit from such an approach. Using case studies, he will cover the dos and don'ts of profit bidding and how best to implement profit bidding in PMax (or not).
Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-2-november-24th-2022
About Nicolas - https://www.linkedin.com/in/nicolashuber1/
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