Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental he...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take o...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is some...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook...

Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday! ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown Q1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been differen...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are things going, generally, in your accounts this week? Anything of particular concern you’d like to discuss? (I wi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you determine what metrics or KPIs (key performance indicators) are tracked, measured and reported? Q2 What are t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for? Q2 How has pe...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your philosophy about account structure changed in the past year? If so, what was the main driver of the change in t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used? Q2 Are you currentl...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What things do you consider to be “red flags” as you are going through your sales or prospecting processes? Q2 Do you...