Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And how did you get into the field initially? Q2 What is something about PPC in general that you know now that you wished you knew a lot sooner? We will get to more specific questions after this one, so keep your answers about the industry or something general to PPC here Q3 What is something about paid search that you know now that you wished you knew ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them? Q2 What are the biggest PPC myths you’ve encountered in the industry, in other words, things that get discussed by PPC practitioners that you think qualify as myths? How/do you dispel them? Q3 How about myths that are pushed by the platforms? Thank you for listening! Please help...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Q2 Are you using Performance Max? How is it going? What's working? What is driving you nuts? Q3 Are you feeling anything from clients or stakeholders that indicates nervousness about the economy and recession? If so, from what industry(s)? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What, if anything, does the term CRO mean to you? Q2 Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page experience? Q3 Is it part of your regular practice to review landing pages and/or web sites when either pitching or working on PPC accounts? Why or why not? Q4 Do your clients or st...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC? Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders? Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs before the deadline? Why or why not? Q2 Do you have any Google Ads accounts that are not running RSAs (responsive search ads) yet? If so, why no RSAs? Q3 Will you continue to run your ETAs? For how long and/or what would make you stop running them? Q4 Has the end of ETAs im...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking over an account from another team. Maybe even spinning up a new country account Q2 Do you have a standard process/system for onboarding a new account? Let us know why or why not Q3 For those that do have a system, what have you found that made the system successful? Q4 What ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC? Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it? Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both? Q2 Which platforms are you advertising on for your B2B clients or brands? Q3 What, if anything, is working well for you right now for B2B PPC in search advertising? (Next question will be social Q4 What, if anything, is working well for you right now for B2...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison) Q1 Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later? Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you? Q3 Is there anything you thought for sure would be discussed and/or announced at this ye...

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there. I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, an...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doing? Q2 For those who are interested in speaking at conferences and events, but have not spoken, what has been the primary reason you have not spoken? Not applied? Pitch reject? Don’t know where to start? Q3 For those who have spoken at conferences and events, what is your b...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)? Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not? Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj) Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there and for how many clients/accounts? And if not, why not? Q2 What have you found to be working really well in LinkedIn advertising lately? Q3 What has been frustrating you in LinkedIn advertising lately? Q4 Are there things that used to work well for you on the LinkedIn pl...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We will get into the specifics in the next 2 questions). Q2 If your business is being impacted, what is the biggest impact you’re seeing? Q3 If your clients or brand’s advertising is being impacted, what is the biggest impact you’re seeing? Q4 What is your biggest concern with ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hiring experience? Q2 What were the biggest frustrations in the PPC hiring process for you or your organization? Q3 Has anything changed about the PPC hiring process in the past 2 years in your experience? Q4 Is there something that you wish was out there that would make the ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not? Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else? Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances? Q4 Do you have a set process, sequence and/or ch...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson (@brie_e_anderson) Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not? Q2 What has your experience been like using Google Analytics 4 thus far? Q3 Are there things that are missing or hard to find or use in Google Analytics 4 that were present/easy to find or use in Universal Analytics? How are you handling this? Q4 Are you yet or do you plan to...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf) Q1 How much do you currently interact with SEOs on your team/working with your clients/stakeholders? Q2 On a scale of 1-10 where would you put your SEO empathy (your understanding of SEO rules of engagement and why SEOs do what they do)? Are you interested in raising that number (why or why not)? Q3 Where do you see your job ending and an SEO’s job beginning on land...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not? Q2 Have you experienced an increase in awareness of or requests to be more vigilant with regard to brand safety in the past year or two? Q3 Do you find that your ability to keep your brands “safe” from appearing alongside objectionable types of content is easier on some platforms than others? Which ones are bet...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler) Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people? Q2 What does taking a leadership role in PPC mean to you? Note: You can lead without being a manager, and influence without being in charge! Q3 What about leadership within the wider #PPCchat or PPC community? What does leadership look like outside of the office? Q4 Agency, freelance, client-side, consul...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with John Lee (@John_A_Lee) Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not? Q2 What types of campaigns are you running in Microsoft Advertising? Q3 Is there anything in Microsoft Advertising’s platform that you have wanted to try but have not yet? Why haven’t you? Q4 This question is directed at @John_A_Lee but please reply to and comment on what he sh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly? Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders? Q3 How frequently are you using this data to make optimizations? Q4 Do you use any PPC Data to inform ad ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? What is your current position and how long have you been in it? Q2 How did you get started in PPC? Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else? Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share? Q5 What a...