Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doing? Q2 For those who are interested in speaking at conferences and events, but have not spoken, what has been the primary reason you have not spoken? Not applied? Pitch reject? Don’t know where to start? Q3 For those who have spoken at conferences and events, what is your b...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)? Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not? Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj) Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there and for how many clients/accounts? And if not, why not? Q2 What have you found to be working really well in LinkedIn advertising lately? Q3 What has been frustrating you in LinkedIn advertising lately? Q4 Are there things that used to work well for you on the LinkedIn pl...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We will get into the specifics in the next 2 questions). Q2 If your business is being impacted, what is the biggest impact you’re seeing? Q3 If your clients or brand’s advertising is being impacted, what is the biggest impact you’re seeing? Q4 What is your biggest concern with ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hiring experience? Q2 What were the biggest frustrations in the PPC hiring process for you or your organization? Q3 Has anything changed about the PPC hiring process in the past 2 years in your experience? Q4 Is there something that you wish was out there that would make the ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not? Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else? Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances? Q4 Do you have a set process, sequence and/or ch...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson (@brie_e_anderson) Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not? Q2 What has your experience been like using Google Analytics 4 thus far? Q3 Are there things that are missing or hard to find or use in Google Analytics 4 that were present/easy to find or use in Universal Analytics? How are you handling this? Q4 Are you yet or do you plan to...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf) Q1 How much do you currently interact with SEOs on your team/working with your clients/stakeholders? Q2 On a scale of 1-10 where would you put your SEO empathy (your understanding of SEO rules of engagement and why SEOs do what they do)? Are you interested in raising that number (why or why not)? Q3 Where do you see your job ending and an SEO’s job beginning on land...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not? Q2 Have you experienced an increase in awareness of or requests to be more vigilant with regard to brand safety in the past year or two? Q3 Do you find that your ability to keep your brands “safe” from appearing alongside objectionable types of content is easier on some platforms than others? Which ones are bet...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler) Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people? Q2 What does taking a leadership role in PPC mean to you? Note: You can lead without being a manager, and influence without being in charge! Q3 What about leadership within the wider #PPCchat or PPC community? What does leadership look like outside of the office? Q4 Agency, freelance, client-side, consul...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with John Lee (@John_A_Lee) Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not? Q2 What types of campaigns are you running in Microsoft Advertising? Q3 Is there anything in Microsoft Advertising’s platform that you have wanted to try but have not yet? Why haven’t you? Q4 This question is directed at @John_A_Lee but please reply to and comment on what he sh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly? Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders? Q3 How frequently are you using this data to make optimizations? Q4 Do you use any PPC Data to inform ad ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? What is your current position and how long have you been in it? Q2 How did you get started in PPC? Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else? Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share? Q5 What a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin Q1 Are you running/have you run any Performance Max campaigns in Google Ads? Q2 If you have not run any Performance Max campaigns yet, why have you not tried them? Q3 How has the performance of your Performance Max campaigns been? Q4 What is your biggest challenge with Performance Max campaigns? Q5 Is there anything you wish were different about Performance Max campaigns (could b...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys Q1 How much automation are you currently using in your Google Ads accounts? What types are you using? Q2Do you use smart bidding across the board or only for certain campaigns? Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types? Q4 What tricks do you have for helping au...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are the primary sources of data you utilize in your regular PPC management? Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program? Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do? Q4 Facebook is an interesting case study...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned do you think advertisers should be about user privacy? Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes? Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views? Q4 Google recommended getting “clear consent” from your customers regardin...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared? Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic search ads) in ad groups. What are your thoughts and/or experiences with this suggested method of o...

Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you us...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2 Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? How di...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned? Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with? Q3 Obviously, virtual events are not the same as in person events. What has the biggest difference...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC? Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the most? How did it impact you and your accounts? Q4 What is on the horizon for you in PPC for 2022? Plan...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental health challenges we can face in PPC? Q3 What do you wish clients or stakeholders knew about how their actions (or inactions) may impact the mental health of their PPC professionals? Q4 When you’re having a tough time, what do you do to try to make it better or get through it? ...