Past PPC Live Talks

Ecommerce advertising is changing—fast. In this talk, Sem shares exclusive insights from over 15,000 advertisers and 800+ agency partners to explore how AI, rising CPCs, and automation are transforming the PPC landscape. Learn how leading agencies are adapting to these changes and the strategic shi…

Take control of your GA4 setup and learn how to configure it for meaningful insights across all your channels. We'll cover everything from essential tracking setup to advanced features, including custom segments, conversion paths, predictive audiences, and custom campaign reports that actually make…

In this talk Russell will deep dive into customer journeys, break down some fallacies on what customers actually do and discuss what REALLY impacts performance using a different journey/funnel design. About Russell - https://www.linkedin.com/in/%F0%9F%90%BB-russell-mcathy-88339026/ Subscribe to o…

Learn from a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leverag…

With Google’s new campaigns types developed over the years and more signals to match searcher intents beyond keywords, Serge will answer the legitimate question around the importance of Quality Score in today’s paid search ecosystem. About Serge - https://www.linkedin.com/in/serge-nguele/ Subscri…

Lottie talks about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach. It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining …

In today's Paid Search world we've had a lot of levers taken away and an increased reliance on first-party data, ensuring we are optimising to the business's goals, as a main lever for driving greater performance. This has led us to give Google as much information as possible but when is too much …

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He will also cover the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution. About Tom - https://www.linkedin.…

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvem…

Google's new NCA model and how to balance new customer bidding with RCR and CAC targets. About Kate - https://www.linkedin.com/in/kate-luke-2bba63b1/ Subscribe to our channel! Join our Whatsapp Group - https://bit.ly/pluwhatsapp Subscribe to our newsletter - https://www.ppc.live/newsletter-sign-u…

When should you make data-led decisions? When is intuition actually the better option? Striking the balance in performance marketing is key to managing risk and growth - here are some stories of where I've found success. About Alex - https://www.linkedin.com/in/aldavies/ Subscribe to our channels…

Sometimes Pmax can feel like the black box of doom. But it performs.... In this session I will talk about: - Audience Signals: What are they and how can you get the best from them? - Structuring Pmax: Hints & tips - Utilising Pmax for Ecom - Utilising Pmax for Lead Gen - How to get the most from…

A quick story telling talk of how to beat Imposter Syndrome in the many situations we face it in our day to day roles within PPC, from exec to director. About Charley - https://www.linkedin.com/in/charleybrennand/ Subscribe to our channels: Follow us on LinkedIn - https://www.linkedin.com/compan…

Innovate with Purpose: Data Integration for PPC Campaigns Built on Strong Foundations, Chris Jones Data integration for PPC campaigns needs to be built on strong foundations. In his talk, Chris will show us how he and his team transformed Boots Hearingcare’s PPC performance using innovative data s…

Retail ad spend on Google Shopping is growing. More agencies are using Pmax. However, there are various technical issues with shopping feeds which Google do not talk about. Legacy feeds providers avoid these issues too. We plan to showcase the problem with videos of brands like Argos, John Lewis, C…

Listen to Niki Grant take you through the ways of making the most of AI despite all our well-founded reservations of its capabilities, especially for smaller accounts. About Niki - https://www.linkedin.com/in/nikigrant/ Subscribe to our channel. Follow us on LinkedIn - https://www.linkedin.com/c…

Everyone in digital marketing is constantly talking about how to use AI tools, like ChatGPT, to improve workflows. But to do this effectively and at scale, it needs to be automated. Everyone feels they understand the power of AI therefore we are all using it. Writing new ad copy using ChatGPT isn'…

Measurement is having what may be the biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution. For anyone running Paid Media, particularly upper funnel Social or Brand campaigns, this might be worrying! Amy shares practical ways t…

Digital marketing specialists and departments often fall into a default of operating within silos. This can cause inefficiencies and hamper your performance opportunities. Holly's talk will focus on how you can integrate your digital marketing campaigns across search and social from a paid and org…

Advertisers either small or enterprise are finding a lack of transparency in their Google Ads performance in 2023. Whether it's Performance Max distorting brand performance, trademark violations by competitors or simply not knowing where or who your ads serve on specific search terms, all causing p…

Experience the digital advertising revolution with Retail Media, the third wave of the industry. Beyond Amazon, discover its potential across diverse retail giants. In this session, Ashley will discuss making the most of Retail Media and Sponsored product ads and give you some effective best pract…

PPC has evolved a lot over the years, with Google having a pivotal role in its shape and trajectory. With the introduction of Bard and several other updates, we'll explore the potential of generative AI in transforming the PPC and search landscape" We'll unpack the implications of Google's transit…

Are you looking to improve the conversion rates on your website? Without getting aggressive with popup windows and too-good-to-be-believed offers, in my session, we will go through a better approach to understanding what makes your site visitors “tick.” By understanding their motivations, desires, …

As PPCers, we focus on generating qualified leads, sales, revenue & profitability. With customer journeys becoming more complex and the advent of GA4 & AI – it’s time to rethink audience targeting and campaign planning. In this talk, we’ll cover – what a microconversion is, measuring them in GA4, p…