Episodes
EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal
In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account rest...
EP334 - When Location Targeting Goes Rogue ft Sophie Fell
Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking c...
EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Goog...
EP332 - 10K Down the Drain ft Boris Beceric
In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led t...
EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In thi...
EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley
In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication a...
EP329 - Fired from My First PPC Job ft Jack Hepp
In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of comm...
EP328 - Account Structures & PMax Fails ft Susan Yen
In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approa...
EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha …
Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Fr...
EP326 - When Best Practices Backfire ft Aashna Makin
Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career ...
EP325 - I Accidentally Spent a Client's Entire Year Budget in One Wee…
In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams...
EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in adver...
EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander
In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a r...
EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Min…
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performanc...
EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy
In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. ...
EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shent…
In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned ...
EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gar…
In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital d...
EP328 - The Location Targeting Error That Strengthened Client Relatio…
In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu i...
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t R…
Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah Sal. In this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned ...
EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen
In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and ...
EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke
In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected succe...
EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Ng…
In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story ...
EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler
Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the s...
EP322 - When Client Transparency Goes Wrong in PPC ft Susan Richards-…
Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to cli...