Episodes
EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock
Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, ...
EP355 - Sneaky Google Ads Settings & Tanked Campaigns ft Chloe Varnfi…
In this engaging interview, Chloe Varnfield shares her journey in digital marketing, her experiences with mistakes and lessons learned, and insights into managing client relationships and the evolving AI landscape. Perfect fo...
EP354 - The Leads Were There… So What Went Wrong? ft Danny Gavin
In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experi...
EP353 - When Automation Took Over: How Opteo Rethought PPC
In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of c...
EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri
Summary In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. Th...
EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz
In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role o...
EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda F…
In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She e...
EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams
In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual re...
EP348 - The URL Mistake That Killed Black Friday ft Nick Handley
In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early...
EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder man...
EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthon…
In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony disc...
EP345 - The PPC Restructure That Tanked Performance ft Nadia Mursal
In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account rest...
EP344 - When Location Targeting Goes Rogue ft Sophie Fell
Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking c...
EP343 - When Consent Mode Kills Conversions ft Nils Rooijmans
In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Goog...
EP342 - 10K Down the Drain ft Boris Beceric
In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led t...
EP341 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In thi...
EP340 - How Ignoring Red Flags Cost Us ft Chris Ridley
In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication a...
EP339 - Fired from My First PPC Job ft Jack Hepp
In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of comm...
EP338 - Account Structures & PMax Fails ft Susan Yen
In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approa...
EP337 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha …
Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Fr...
EP336 - When Best Practices Backfire ft Aashna Makin
Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career ...
EP335 - I Accidentally Spent a Client's Entire Year Budget in One Wee…
In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams...
EP334 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in adver...
EP333 - When PMAX Campaigns Go Zombie ft Dave Alexander
In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a r...