Episodes
EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in adver...
EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander
In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a r...
EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Min…
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performanc...
EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy
In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. ...
EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shent…
In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned ...
EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gar…
In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital d...
EP328 - The Location Targeting Error That Strengthened Client Relatio…
In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu i...
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t R…
Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah Sal. In this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned ...
EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen
In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and ...
EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke
In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected succe...
EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Ng…
In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story ...
EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler
Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the s...
EP322 - When Client Transparency Goes Wrong in PPC ft Susan Richards-…
Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to cli...
EP321 - How Holiday Traffic Destroyed My Client's Lead Generation ft …
In this candid episode of PPC Live The Podcast, host Anu sits down with Peter Guba, a Google Ads expert and founder of Profit Mill, to explore the raw reality of PPC failures and how they can become powerful learning experien...
EP320 - From $300K Mistakes to Management Gold ft Greg Finn
In this episode of PPC Live: The Podcast, host Anu chats with Greg Finn, co-founder of Cypress North, about the biggest mistakes he's witnessed in PPC and how they became learning opportunities. Greg shares two major f-ups: a...
EP319 - Why Red Flags Matter in Client Selection ft Kat Sale
In this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gif...
EP318 - The £50 Bid Disaster ft Chris Nightingale
In this episode of PPC Live, host Anu interviews Chris Nightingale, founder of Can-Do Digital Marketing, about a significant mistake early in his PPC career and how he turned it around. Chris shares the story of accidentally ...
EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah …
In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of acci...
EP316 - When Good Clients Go Bad ft Jyll Saskin Gales
In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flag...
EP315 - Evolving with Paid Search with Amet Khabra
Q1 How has your journey in the industry been? Q2 What are your biggest frustrations with the industry right now? Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?...
EP314 - Lead Gen & PMax Campaigns with Boris Beceric
#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI Q1 What is it like being a LinkedIn influencer Q2 What are your biggest frustrations with the industry right now? Q3 Smart versu...
EP313 - AI Client Side with Helen Dooner
#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner , about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025" Q1 What was the biggest shift for you in how you run P...
EP312 - Account Structure and AI with Chris Ridley
#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley , about account structure and AI Q1. Does Account Structure Even Matter Anymore? Q2. Do you think account structure matters anymore? If so, does it vary by plat...
EP311 - PPC & AI with Matt Beswick
#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick , about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025" Q1 How did you get into client-side Q2 What fru...