Episodes
EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gar…
In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital d...
EP328 - The Location Targeting Error That Strengthened Client Relatio…
In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu i...
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t R…
Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah Sal. In this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned ...
EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen
In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and ...
EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke
In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected succe...
EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Ng…
In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story ...
EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler
Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the s...
EP322 - When Client Transparency Goes Wrong in PPC ft Susan Richards-…
Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to cli...
EP321 - How Holiday Traffic Destroyed My Client's Lead Generation ft …
In this candid episode of PPC Live The Podcast, host Anu sits down with Peter Guba, a Google Ads expert and founder of Profit Mill, to explore the raw reality of PPC failures and how they can become powerful learning experien...
EP320 - From $300K Mistakes to Management Gold ft Greg Finn
In this episode of PPC Live: The Podcast, host Anu chats with Greg Finn, co-founder of Cypress North, about the biggest mistakes he's witnessed in PPC and how they became learning opportunities. Greg shares two major f-ups: a...
EP319 - Why Red Flags Matter in Client Selection ft Kat Sale
In this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gif...
EP318 - The £50 Bid Disaster ft Chris Nightingale
In this episode of PPC Live, host Anu interviews Chris Nightingale, founder of Can-Do Digital Marketing, about a significant mistake early in his PPC career and how he turned it around. Chris shares the story of accidentally ...
EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah …
In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of acci...
EP316 - When Good Clients Go Bad ft Jyll Saskin Gales
In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flag...
EP315 - Evolving with Paid Search with Amet Khabra
Q1 How has your journey in the industry been? Q2 What are your biggest frustrations with the industry right now? Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?...
EP314 - Lead Gen & PMax Campaigns with Boris Beceric
#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI Q1 What is it like being a LinkedIn influencer Q2 What are your biggest frustrations with the industry right now? Q3 Smart versu...
EP313 - AI Client Side with Helen Dooner
#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner , about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025" Q1 What was the biggest shift for you in how you run P...
EP312 - Account Structure and AI with Chris Ridley
#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley , about account structure and AI Q1. Does Account Structure Even Matter Anymore? Q2. Do you think account structure matters anymore? If so, does it vary by plat...
EP311 - PPC & AI with Matt Beswick
#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick , about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025" Q1 How did you get into client-side Q2 What fru...
EP310 - Finding Leads & Building Your Brand in Today’s Social Landsca…
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q2 Do...
EP309 - What now? Navigating ad platforms decisions
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause...
EP308 - Doing Research in PPC
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen ( @runnerkik ) Q1 Do you do research as part of your PPC strategy and management? If so, what types? Q2 Is research something you do once or is...
EP307 - 2025 PPC predictions
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid soci...
EP306 - BFCM How did it go?/Holiday wishlist
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping...