Episodes

In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flag...

Q1 How has your journey in the industry been? Q2 What are your biggest frustrations with the industry right now? Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?...

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI Q1 What is it like being a LinkedIn influencer Q2 What are your biggest frustrations with the industry right now? Q3 Smart versu...

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner , about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025" Q1 What was the biggest shift for you in how you run P...

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley , about account structure and AI Q1. Does Account Structure Even Matter Anymore? Q2. Do you think account structure matters anymore? If so, does it vary by plat...

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick ⁠ , about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025" Q1 How did you get into client-side Q2 What fru...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q2 Do...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen ( @runnerkik ) Q1 Do you do research as part of your PPC strategy and management? If so, what types? Q2 Is research something you do once or is...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid soci...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror stor...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If s...

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson , about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up w...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently di...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying -...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your po...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situ...

#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it...