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PPC Live The Podcast - The F*ck ups that led to Triumphs

Formerly the PPCChat Roundup podcast, we shall now be talking to guest who will share their f*ck ups that led to triumphs.

Please take a few moments to rate/review the show (a few seconds on Spotify) or if you really love the podcast click the coffee cup to support. 😉😁

Recent Episodes

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June 18, 2025

EP322 - When Client Transparency Goes Wrong in PPC ft Susan Richards-Benson

Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to cli...

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June 11, 2025

EP321 - How Holiday Traffic Destroyed My Client's Lead Generation ft Peter Guba

In this candid episode of PPC Live The Podcast, host Anu sits down with Peter Guba, a Google Ads expert and founder of Profit Mill, to explore the raw reality of PPC failures and how they can become powerful learning experien...

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June 4, 2025

EP320 - From $300K Mistakes to Management Gold ft Greg Finn

In this episode of PPC Live: The Podcast, host Anu chats with Greg Finn, co-founder of Cypress North, about the biggest mistakes he's witnessed in PPC and how they became learning opportunities. Greg shares two major f-ups: a...

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May 28, 2025

EP319 - Why Red Flags Matter in Client Selection ft Kat Sale

In this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gif...

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May 21, 2025

EP318 - The £50 Bid Disaster ft Chris Nightingale

In this episode of PPC Live, host Anu interviews Chris Nightingale, founder of Can-Do Digital Marketing, about a significant mistake early in his PPC career and how he turned it around. Chris shares the story of accidentally ...

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May 14, 2025

EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins

In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of acci...

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Reviews

Expert PPC Advice & Amazing Host

"This is the absolute best way to gain insights from the foremost experts in PPC. Anu brilliantly delivers the perspectives of dozens of PPC experts as they shares thoughts, advice, and tactics on s…"

Mark from Marketing | Oct. 1, 2020

Great PPC Podcast

"If you want a helpful resource on what is happening in the PPC industry, this is a great resource. Anu sums up the weekly discussions as if you were there. Thanks for doing this for us all!"

707 Marketing | Oct. 6, 2020

Informative and current

"As a recent graduate and an SEM enthusiast, I am always looking for places to learn more about the current situation and coming across Anu’s podcasts via LinkedIn have been such a blessing. With her …"

AIKSHA5116348900455 | Oct. 20, 2020

Boost your PPC knowledge

"Anu is a fantastic host and well rounded digital marketer. These #ppcchat roundups are the perfect way to get a weekly dose of digital marketing tips and tricks."

Aecl cruz López | Oct. 6, 2020

The only Podcast I subscribe to...

"Catch up on what PPC experts are saying from an expert! Anu does an exceptional job of recapping lively discussions about the latest, greatest and not so greatest about the PPC industry. For PPC prof…"

Pauline Jakober | Oct. 6, 2020

Must Listen Marketing Podcast

"Part of our job part working in PPC is to be current and Anu helps us do just that! She add her on thought leadership and reports on the PPCchat hashtag. I listen ever week! Thanks Anu!"

Runnerkik | April 20, 2021

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About the Host

Anu Adegbola

Paid Media Editor/CMO

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The. Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.