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PPC Live The Podcast - The F*ck ups that led to Triumphs

Formerly the PPCChat Roundup podcast, we shall now be talking to guest who will share their f*ck ups that led to triumphs.

Please take a few moments to rate/review the show (a few seconds on Spotify) or if you really love the podcast click the coffee cup to support. 😉😁

Recent Episodes

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Oct. 21, 2025

EP329 - Fired from My First PPC Job ft Jack Hepp

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of comm...

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Oct. 15, 2025

EP328 - Account Structures & PMax Fails ft Susan Yen

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approa...

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Oct. 8, 2025

EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef

Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Fr...

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Oct. 1, 2025

EP326 - When Best Practices Backfire ft Aashna Makin

Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career ...

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Sept. 24, 2025

EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai

In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams...

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Sept. 17, 2025

EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in adver...

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Reviews

Expert PPC Advice & Amazing Host

"This is the absolute best way to gain insights from the foremost experts in PPC. Anu brilliantly delivers the perspectives of dozens of PPC experts as they shares thoughts, advice, and tactics on s…"

Mark from Marketing | Oct. 1, 2020

Great PPC Podcast

"If you want a helpful resource on what is happening in the PPC industry, this is a great resource. Anu sums up the weekly discussions as if you were there. Thanks for doing this for us all!"

707 Marketing | Oct. 6, 2020

Informative and current

"As a recent graduate and an SEM enthusiast, I am always looking for places to learn more about the current situation and coming across Anu’s podcasts via LinkedIn have been such a blessing. With her …"

AIKSHA5116348900455 | Oct. 20, 2020

Boost your PPC knowledge

"Anu is a fantastic host and well rounded digital marketer. These #ppcchat roundups are the perfect way to get a weekly dose of digital marketing tips and tricks."

Aecl cruz López | Oct. 6, 2020

The only Podcast I subscribe to...

"Catch up on what PPC experts are saying from an expert! Anu does an exceptional job of recapping lively discussions about the latest, greatest and not so greatest about the PPC industry. For PPC prof…"

Pauline Jakober | Oct. 6, 2020

Must Listen Marketing Podcast

"Part of our job part working in PPC is to be current and Anu helps us do just that! She add her on thought leadership and reports on the PPCchat hashtag. I listen ever week! Thanks Anu!"

Runnerkik | April 20, 2021

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About the Host

Anu Adegbola

Paid Media Editor/CMO

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The. Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.