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PPC Live The Podcast - The F*ck ups that led to Triumphs

Formerly the PPCChat Roundup podcast, we shall now be talking to guest who will share their f*ck ups that led to triumphs.

Please take a few moments to rate/review the show (a few seconds on Spotify) or if you really love the podcast click the coffee cup to support. 😉😁

Recent Episodes

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Aug. 6, 2025

EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead

In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital d...

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July 30, 2025

EP328 - The Location Targeting Error That Strengthened Client Relations ft. Elisabetta Nicoli

In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu i...

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July 23, 2025

EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal

Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah Sal. In this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned ...

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July 16, 2025

EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and ...

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July 9, 2025

EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected succe...

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July 2, 2025

EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Nguele

In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story ...

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Reviews

Expert PPC Advice & Amazing Host

"This is the absolute best way to gain insights from the foremost experts in PPC. Anu brilliantly delivers the perspectives of dozens of PPC experts as they shares thoughts, advice, and tactics on s…"

Mark from Marketing | Oct. 1, 2020

Great PPC Podcast

"If you want a helpful resource on what is happening in the PPC industry, this is a great resource. Anu sums up the weekly discussions as if you were there. Thanks for doing this for us all!"

707 Marketing | Oct. 6, 2020

Informative and current

"As a recent graduate and an SEM enthusiast, I am always looking for places to learn more about the current situation and coming across Anu’s podcasts via LinkedIn have been such a blessing. With her …"

AIKSHA5116348900455 | Oct. 20, 2020

Boost your PPC knowledge

"Anu is a fantastic host and well rounded digital marketer. These #ppcchat roundups are the perfect way to get a weekly dose of digital marketing tips and tricks."

Aecl cruz López | Oct. 6, 2020

The only Podcast I subscribe to...

"Catch up on what PPC experts are saying from an expert! Anu does an exceptional job of recapping lively discussions about the latest, greatest and not so greatest about the PPC industry. For PPC prof…"

Pauline Jakober | Oct. 6, 2020

Must Listen Marketing Podcast

"Part of our job part working in PPC is to be current and Anu helps us do just that! She add her on thought leadership and reports on the PPCchat hashtag. I listen ever week! Thanks Anu!"

Runnerkik | April 20, 2021

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About the Host

Anu Adegbola

Paid Media Editor/CMO

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The. Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.