Susan Yen
PPC Leader | Digital Strategy Consultant | Speaker | Content Creator
Results-driven PPC strategist and team leader with 8+ years of experience in developing and managing high-performing paid media campaigns across Google, Bing, Facebook And Instagram. Proven success leading cross-functional teams, mentoring specialists, speaking at conferences, and producing educational content. Deep expertise in full-funnel performance marketing, campaign strategy, team development, and data storytelling. Passionate about growth, testing, and building brands with purpose.
Oct. 15, 2025
EP338 - Account Structures & PMax Fails ft Susan Yen
In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes,...
Guest: Susan Yen