Susan Yen
PPC Leader | Digital Strategy Consultant | Speaker | Content Creator
Results-driven PPC strategist and team leader with 8+ years of experience in developing and managing high-performing paid media campaigns across Google, Bing, Facebook And Instagram. Proven success leading cross-functional teams, mentoring specialists, speaking at conferences, and producing educational content. Deep expertise in full-funnel performance marketing, campaign strategy, team development, and data storytelling. Passionate about growth, testing, and building brands with purpose.
Oct. 15, 2025
EP328 - Account Structures & PMax Fails ft Susan Yen
In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approa...