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Susan Richards-Benson

Susan Richards-Benson Profile Photo

Paid Ads Manager

Accomplished digital marketer with extensive experience delivering successful digital campaigns. Analytical and diligent.

June 18, 2025

EP322 - When Client Transparency Goes Wrong in PPC ft Susan Richards-Benson

Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to client dishonesty. The Setup: Client: Indoor children's playground in Florida Timing: Christmas period (peak season) Problem: Google Ads account suspended for "circumventing systems" The 2-Month Investigation: Google support only provided generic respons...