Reva Minkoff
Founder
Experienced digital marketing expert specializing in paid search, SEO, analytics, and social media, with an offline marketing background.
Journalism, event planning, entertainment, sports, and dance passions on the side.
Also possess knowledge of the reverse mortgage, nightlife, travel, B2B, tech, sports, and retail verticals.
Specialties: Online Marketing, Search Engine Marketing, Google Analytics, Search Engine Optimization, Conversion Rate Optimization, Social Media, Email Marketing, Mobile Advertising, Display Advertising, Event Planning, Training, Journalism, Reverse Mortgages
Aug. 26, 2025
EP332 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them. The conversation also touches on t...
Guest: Reva Minkoff