Navah Hopkins

Navah Hopkins Profile Photo

Ads Liaison at Microsoft Ads

Navah is the Evangelist at Optmyzr, a frequent speaker at major industry conferences like SMX and HeroConf, and a seasoned strategist with close to two decades of experience helping brands and agencies scale through smart automation and data-driven insights. She's one of those Google / Microsoft comes to to gain insight about the industry and features they are about to release. Navah is also a regular contributor to Search Engine Journal and Search Engine Land, where she shares her deep knowledge of paid search, audience targeting, and performance optimisation.

May 14, 2025

EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins

In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase. The conversation explores how Navah turned this potential disaster into a valuable l...
Guest: Navah Hopkins