Maddie Lightening

In this episode, Maddie Lightening shares candid stories about common pitfalls in paid media management, the importance of leveraging AI wisely, and how to approach mistakes with a growth mindset. Discover practical advice on account structuring, controlling CPCs, and embracing experimentation to stay ahead in the fast-paced world of PPC. Main Topics Covered: The significance of proper account currency configuration and how currency conversion errors can impact reporting The risks a...