Next PPC Live Event - October 22nd

Kate Luke

Kate Luke Profile Photo

PPC Manager

As a seasoned Head of Digital with a deep-rooted love of technology and a profound passion for e-commerce, I bring a track record of driving digital transformation and pioneering innovative online strategies.

My journey in the digital realm is marked by a commitment to integrating cutting-edge technologies to enhance user experiences and streamline operations.

With extensive experience steering e-commerce platforms to new heights, I excel in leveraging data-driven insights and modern tech solutions to boost online engagement and sales. I am dedicated to fostering a culture of continuous improvement and staying at the forefront of digital trends, aiming to empower businesses to excel in the digital age.As a seasoned Head of Digital with a deep-rooted love of technology and a profound passion for e-commerce, I bring a track record of driving digital transformation and pioneering innovative online strategies. My journey in the digital realm is marked by a commitment to integrating cutting-edge technologies to enhance user experiences and streamline operations. With extensive experience steering e-commerce platforms to new heights, I excel in leveraging data-driven insights and modern tech solutions to boost online engagement and sales. I am dedicated to fostering a culture of continuous improvement and staying at the forefront of digital trends, aiming to empower businesses to excel in the digital age.

July 9, 2025

EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of ...
Guest: Kate Luke