Kat Sale
Co-Founder at House of Performance
Kat is the co-founder of House of Performance, a brilliant supporter of PPC Live. They were one of the first to support us and sponsor us. They are a UK based performance marketing consultancy that specializes in helping ambitious brands maximize their return on investment through paid media channels such as PPC, Paid Social, Display, and remarketing campaigns. Now beyond her consultancy work, Kat is an active thought leader in the performance marketing space, especially on LinkedIn, and she has shared her expertise on platforms like the Marketing Meetup, where she discussed strategies for successful PPC campaigns, emphasizing the importance of understanding one's product.
May 28, 2025
EP319 - Why Red Flags Matter in Client Selection ft Kat Sale
In this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gifting company client spent £40,000 in just three days with zero sales, despite her team's explicit warnings against their aggressive launch strategy. The situation escalated when the client refused to pay £12,500 in consultancy fees, forcing Kat to write off the loss and end ...
Guest: Kat Sale