Emina Demiri Watson
Head of Digital at Vixen Digital
My whole career has been helping organizations grow with digital marketing. I've managed teams, created strategies, wrestled with agencies and got stuck in the weeds. I've enjoyed doing it all and learned a ton!
These days, I'm working, and still learning, agency side. Helping our brilliant clients and our agency grow.
I am a firm believer in:
📈 Data and performance-driven marketing - focus on ideal customers and revenue impact
🚀 The right blend of channels to maximize success
💡 Test and learn approach and failing forward
🤝 Building lasting partnerships with clients and other agencies
Feb. 18, 2026
EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri
Summary In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of maintaining a balanced client portfolio, recognizing red flags in client relationships, and the impact of market conditions on agency performance. Emina emphasizes the need for a proactive approach in digital marketing and the strategic use...
Guest: Emina Demiri Watson