A passionate digital marketing professional specialising in pay-per-click advertising and paid media across Google, Microsoft, Meta, LinkedIn, Programmatic and TikTok for small to medium sized businesses and charities.
In this engaging interview, Chloe Varnfield shares her journey in digital marketing, her experiences with mistakes and lessons learned, and insights into managing client relationships and the evolving AI landscape. Perfect for marketers looking to grow and learn from real-world scenarios. Key topics Common PPC mistakes and how to avoid them The importance of default settings and account audits Managing client relationships during campaign crises The impact of AI on digital mar...