Chloe Stockton

Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and improve strategies. Topics: Common PPC mistakes and how to avoid them The importance of scheduling and labeling in campaigns Using AI and automation effectively in PPC Handling client communication and transparency Lessons learned from a Black Friday cam...