Charlotte Osborne

In this episode, Charlotte Osborne shares her journey through the PPC industry, including a pivotal mistake with account restructuring, and the lessons learned along the way. Whether you're a newbie or a seasoned pro, her insights on account management, AI usage, and industry collaboration are invaluable. Key Topics Charlotte’s background in PPC and her transition from agency owner to independent consultant The story of a significant account restructuring mistake early in her career...