In today's Paid Search world we've had a lot of levers taken away and an increased reliance on first-party data, ensuring we are optimising to the business's goals, as a main lever for driving greater performance.
This has led us to give Google as much information as possible but when is too much information for Google a bad thing for performance? This talk will go through a case study where we at WeDiscover decided to test suppressing information, and intentionally give Google inaccurate conversion data, to drive better business performance.
About Inderpaul - https://www.linkedin.com/in/inderpaul-rai/
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