Ecommerce advertising is changing—fast. In this talk, Sem shares exclusive insights from over 15,000 advertisers and 800+ agency partners to explore how AI, rising CPCs, and automation are transforming the PPC landscape. Learn how leading agencies are adapting to these changes and the strategic shift from manual execution to data-driven consultancy. Discover practical steps to future-proof your agency and stay competitive in 2025 and beyond.

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