We all have been there - you, as an agency, happily attend a client's meeting with a presentation full of positive CVRs and CPAs. However, you leave that meeting with disappointed feedback about negative margins and YoY revenue growth.
Meanwhile, the client is spending hours in internal meetings trying to find out how they can reach their ambitious growth targets, not knowing they have access to a potent data-gathering tool: their PPC campaigns and their PPC agency.
A real data-driven approach ensures that we are identifying and including all the relevant data needed to reach our ultimate goal and offer additional insights. In this talk, you will be given insights, tips, and some questions to ask your client/agency to ensure you are making the most of your PPC campaigns.
Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-at-the-shard-september-29th-2022
About Veronica - https://www.linkedin.com/in/verorumor/
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