SEO has its 4 pillars (or maybe 3, depending on who you ask), but what are the pillars of PPC? What are the foundational structures of our jobs? These pillars are important. They are a way of framing our profession, making our work understandable for key stakeholders, and structuring the training of young PPCs. Rich hopes to use this session to present his theory of what the pillars should be. He will almost certainly be wrong. But, he hopes to use the inaugural PPC Live UK to join together and get to a conclusion on the pillars of PPC
Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-inaugural-event-resources
About Rich - https://www.linkedin.com/in/richardingilby/
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