“Ever been so focussed on the nitty gritty, day-to-day of PPC that you find it hard to consider the bigger picture?
I work for a PPC agency, but I’m no PPC expert… but as a general marketer that juggles social media, content, SEO and everything in between, I’ve seen firsthand just how effective PPC is compared to other channels. I’ll be sharing my non-expert opinions and insights on PPC and how it slots into the holistic marketing mix, why it’s so effective, and how (as experts) it can be positioned to non-experts like myself to drive home the importance of PPC as a marketing channel.”
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