As PPCers, we focus on generating qualified leads, sales, revenue & profitability. With customer journeys becoming more complex and the advent of GA4 & AI – it’s time to rethink audience targeting and campaign planning. In this talk, we’ll cover – what a microconversion is, measuring them in GA4, plus applying this to audience creation and layering campaigns according to their differing objectives.
Slides available here - https://www.slideshare.net/AnuAdegbola1/microconversions-how-to-make-them-count-for-ppc-gemma-russell
About Gemma - https://www.linkedin.com/in/gemma-russell-a1700422/
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