We often rely on Average ROAS (Return on Ad Spend) to measure ad performance, but what if that’s not enough? Average ROAS overlooks marginal decreasing returns, meaning we might not be allocating our budgets as efficiently as possible.
In this session, we’ll explore how to use Google Ads Bid Simulators to calculate Marginal ROAS and, more importantly, how to leverage it for smarter budget redistribution. By the end, you'll have actionable insights to optimise your ad spend and drive better performance.
Subscribe to our channel!
Join our Whatsapp Group - https://bit.ly/pluwhatsapp
Subscribe to our newsletter - https://www.ppc.live/newsletter-sign-up
Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/
Follow us on Twitter/X - https://www.twitter.com/ppcliveuk
PPC Live - ppc.live