Advertisers either small or enterprise are finding a lack of transparency in their Google Ads performance in 2023. Whether it's Performance Max distorting brand performance, trademark violations by competitors or simply not knowing where or who your ads serve on specific search terms, all causing pain and impacting performance. In this session, we'll look under the hood of some of the mechanics of how search managers and budget holders of Google Ads can reinstall some control using actionable insights. The session will look at industry-wide benchmarks in various industries, such as travel, retail, finance and many more, using SERP data collected from Adthena's unique Whole Market View data.
About Ashley - https://www.linkedin.com/in/ashleyfletcher/
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