PPC has evolved a lot over the years, with Google having a pivotal role in its shape and trajectory. With the introduction of Bard and several other updates, we'll explore the potential of generative AI in transforming the PPC and search landscape"

We'll unpack the implications of Google's transition from search to conversational interfaces, with the potential demise of exact match on the horizon, the growing importance of broad and Performance Max, and the impact on PPC strategies.

The talk will touch on how generative AI and search are already impacting practioners' day-to-day work stack improving productivity with ad generation and testing, and how we might be able to harness the potential of these changes.

Slides - https://www.slideshare.net/AnuAdegbola1/lessons-of-the-past-to-succeed-in-the-future-of-ppc-with-ai-and-generative-searchpptx

About Inderpaul - https://www.linkedin.com/in/inderpaul-rai/

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