Measurement is having what may be the biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution.
For anyone running Paid Media, particularly upper funnel Social or Brand campaigns, this might be worrying!
Amy shares practical ways to evolve measurement using 1st party data, with options for brands at both ends of the brand / performance spend spectrum. Plus, what 3rd party tools & new platform options are available to help you understand what impact your spend is having on business goals.
About Amy - https://www.linkedin.com/in/amy-stamper/
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