Once you understand how GTM works, you can do so many wonderful things, and you can track absolutely everything. The only catch is most people don’t understand how GTM works or how to track very advanced enquiries. Once you understand the basics, you can do absolutely anything. This talk will explain the basics of GTM and how to do some absolutely must-have tracking. To name a few, you will learn how to: set up contact forms as a custom trackable event, to set up thank you pages as a custom, use debug mode to understand data layer variables and many more.

Slides available here - https://www.ppcliveuk.com/post/ppc-live-uk-4-february-2nd-2023

About Tiffany - https://www.linkedin.com/in/tiffany-shears-14736a48/

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