Sarah Sal
Facebook and LinkedIn Ads Specialist
Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.
She's written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer's Power Hitters Club and the likes. And she's even presented inside Perry Marshall's iconic 80/20 Facebook ads course..
Her daily menu always has room for a warm cup of matcha, sarcasm, and spicy vegan food.
July 23, 2025
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal
Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah Sal. In this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned ...