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Opteo is a Marketing Efficiency Platform that helps performance teams reduce waste and maximise performance across all paid media channels.

EP353 - When Automation Took Over: How Opteo Rethought PPC
Feb. 25, 2026

EP353 - When Automation Took Over: How Opteo Rethought PPC

In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of c...

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