
Director of Performance & Operations
I have developed my skills in a variety of digital marketing channels, including PPC, Programmatic, SEO and Social. I have also developed my knowledge around the traditional marketing channels such as TV, Radio, and Press. I have managed clients across numerous verticals B2B and B2C with a range of budget levels.
My ability to develop, implement and deliver strategy enabled the accounts to deliver a 60% year on year increase in revenue. Understanding client requirements and business targets provided me with a further opportunity within my role, to deliver new business in a consultative role. I enjoy understanding what a business requires, and how digital marketing could assist them.
In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account rest...