Next PPC Live Event - Feb 5th

Kirk Williams

Kirk Williams Profile Photo

Owner

Owner of ZATO, a Paid Search PPC micro-agency of experts, and worked in Digital Marketing since 2009.

📈 Get a 15 Minute Video Audit of your Google Ads account by me personally for only $250. Sign up here: https://app.moonclerk.com/pay/23b50t937pn9

📕Check out my books:
- Ponderings of a PPC Professional: https://ppcmarketingbook.com
- Stop the Scale: https://www.amazon.com/dp/B09Z9QZWYL/ref=cm_sw_r_cp_api_i_7DGHK6JETA1WC17M5EEY

🏆Named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016-2025.

🎤Speaking Engagements: BrightonSEO, Learn Inbound Dublin, MarketingProfs, SMX, Hero Conference, State of Search, and others.

⌨️Articles published on (or appeared on): Shopify, HubSpot Academy, Search Engine Land, Moz, PPC Hero, Search Engine Journal, Wordstream, and the Microsoft Ads blog (among others). Co-host of the weekly #PPCChat on Twitter.

🛒Looking for my 9000+ words long "Going Live with Shopping Ads on Shopify" post? Find it here: https://www.shopify.com/retail/how-to-launch-google-shopping-ads

Jan. 28, 2026

EP339 - Why Client Fit Matters More Than Growth ft Kirk Williams

In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual re...
Guest: Kirk Williams