Co-Founder at House of Performance
Kat is the co-founder of House of Performance, a brilliant supporter of PPC Live. They were one of the first to support us and sponsor us. They are a UK based performance marketing consultancy that specializes in helping ambitious brands maximize their return on investment through paid media channels such as PPC, Paid Social, Display, and remarketing campaigns. Now beyond her consultancy work, Kat is an active thought leader in the performance marketing space, especially on LinkedIn, and she has shared her expertise on platforms like the Marketing Meetup, where she discussed strategies for successful PPC campaigns, emphasizing the importance of understanding one's product.