Jyll Saskin Gales

I'm Jyll, and I'm passionate about making Google Ads simple and effective for everyone. I love to mentor, coach, and train aspiring and experienced marketers alike.

As a Google Ads coach, I've guided more than 200 PPC practitioners in creating and optimizing more profitable campaigns. I run Inside Google Ads, a membership program training hundreds of marketers and business owners to grow their campaigns, their businesses, and their skills. And I teach at Google for Startups, Jelly Academy, Camp Tech, Fortune 500 companies, boutique agencies and more.

I have worked with some of the world's largest and most sophisticated advertisers, and enjoy bringing that "insider" expertise to the masses. I'm the bestselling author of Inside Google Ads: Everything you need to know about Audience Targeting, available on Amazon & Google Play. I'm also a Google Ads columnist for Search Engine Land, an international conference speaker, TikTok's resident @the_google_pro with 60K+ followers, and one of the Top 10 Most Influential PPC Experts. I'm a Google Partner, a BBB Accredited A+ business, and I have been featured at events and publications including SMX, WordStream, Friends of Search, Paid Search Association and Think With Google.