Heidi Sturrock
Lead Google Strategist
I am a paid search consultant with 24 years of hands on search marketing experience with full funnel strategies.
I work with in house teams, freelancers, and agency leads to level up their performance, tighten up execution, and build real confidence in their SEM skills. Whether it’s managing Google Ads accounts, coaching through audits, refining campaign structures, or navigating the latest changes (hi AI), I help marketers become true performance leaders, not just button pushers.
For brands that need deeper support, I also step in as a fractional Director of Search Marketing, bringing senior level thinking, team leadership, and paid search strategy without the full time overhead.
If you're tired of vague advice, half baked strategies, or just want a second set of experienced eyes on your account, I’m here for that.
EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock
Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, ...