Head of B2B
Award-winning B2B digital marketer and thought leader, with a proven track record in speaking, publishing, and driving innovation on a global stage. Recognized among the world's top PPC experts and as one of only 13 LinkedIn Certified Marketing Experts in North America. With more than 15 years of experience, I specialize in building effective strategies for large-scale B2B accounts, leveraging a solid foundation in data analytics, project management, and operational consulting. Known for a hands-on approach that delivers value across functions, from international purchasing to process optimization.
In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role o...