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Season 1

Feb. 27, 2019

EP42 - Creating Repeat Customers Via Upselling & Cross selling

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it ...

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Feb. 20, 2019

EP41 - Search Conferences

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and wo...

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Feb. 13, 2019

EP40 - Favourite PPC Tools

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC too...

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Feb. 6, 2019

EP39 - Privacy & Digital Advertising – Can They Ever Really Be In Bal…

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, wh...

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Jan. 30, 2019

EP38 - Automation - The Good, The Bad, The Ugly

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working reall...

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Jan. 23, 2019

EP37 - Quora Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What ...

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Jan. 16, 2019

EP36 - Attribution - The Good, The Bad & The Frustrating

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clien...

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Jan. 10, 2019

EP35 - Budget & Strategy Planning For The New Year

Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year Q2 Twitter Poll. Do You Budget Plan With...

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Jan. 4, 2019

EP34 - 2019 Wishlist

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Santa could make just one PPC wish come true for you in 2019 – what would it be? (This could be very practical or t...

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Dec. 11, 2018

EP33 - Reporting

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently repor...

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Nov. 28, 2018

EP32 - Preparing for Downturn

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing?...

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Nov. 27, 2018

EP31 - Trends in PPC for 2019

Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword? Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is ...

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Nov. 14, 2018

EP30 - Facebook & Instagram Video Ads.

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Inst...

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Nov. 2, 2018

EP29 - PPC Efficiency

Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less eff...

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Oct. 16, 2018

EP27 - Holiday Season & PPC

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect...

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Oct. 9, 2018

EP25 - Google Analytics

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing c...

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Oct. 1, 2018

EP24 - PPC Secret Weapons

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your favorite “secret weapon” when working in Google Ads? Q2 What is your favorite “secret weapon” when workin...

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Sept. 20, 2018

EP23 - Keywords & Their Ever Changing Role in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached sear...

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Sept. 6, 2018

EP21 - CRO

Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs? Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way? Q3...

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