EP358 - Quick Wins, Quick Mess ft Hannah Zora Strong
Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, especially in the context of AI tools.
Key topics:
- PPC bid strategy mistakes
- Client communication and transparency
- Impact of AI tools on PPC management
Sound bites:
- "My cost per conversion shot up from 20p to 2 pounds"
- "Most things in PPC are fixable"
- "Search expansion can bring fringe terms, be cautious"
Chapters
00:00 Introduction to PPC and Guest Background
04:16 The F-Up Story: A Lesson in PPC Management
09:33 Understanding Client Communication and Expectations
15:06 Reflections on Management and Team Dynamics
18:15 The Importance of Team Support
22:39 Navigating Mistakes in PPC
24:25 Learning from Past Errors
25:17 Common Mistakes in PPC Management
32:04 The Role of AI in PPC
35:06 Future of PPC and AI Integration
43:28 Outro.mp3
Hannah Zora Strong on LinkedIn