EP357 - Schedule It or Regret It ft Chloe Stockton

Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and improve strategies.

Topics:

• Common PPC mistakes and how to avoid them
• The importance of scheduling and labeling in campaigns
• Using AI and automation effectively in PPC
• Handling client communication and transparency
• Lessons learned from a Black Friday campaign mishap

Chapters

00:00 Introduction to PPC Live Podcast

03:47 Chloe's Journey in Paid Search

06:51 The Cyber Monday Mistake

09:36 Client Communication and Accountability

12:21 Lessons Learned and Process Improvements

15:08 Support from Management and Moving Forward

17:16 Embracing Mistakes in PPC Management

20:18 Common Client Mistakes and Quick Wins

25:27 Leveraging AI in PPC Strategies

30:05 The Evolution of PPC: From Manual to Automated

31:29 The Future of PPC: Insights and Reflections

34:37 Outro.mp3

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