EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal

  📍 Hello. And, welcome to PPC Live, The Podcast, formerly known as the PPC Chat Roundup. My name's Anu, the founder of PPC Live, and if you're used to hearing advice from PPC experts about how to ensure that we are keeping up with the ever changing landscape, don't worry, you are still in the right place, but instead

of relaying what the PPC experts are saying, I'm bringing the PPC experts to you. Um, yeah. Every week I'm gonna be speaking to a different PPC experts, whether not just, and I would not just be using, PPC folks, but also paid social and, , programmatic folks, you know, the paid media industry speaking to different, a varied amount of paid media individuals, professionals who have been doing this for a long time and talking about their biggest

f-ups, but also about how they turn things around. We never leave things on a defeated note. Yeah, they'll share about what they experience, what was disappointing, what was surprising, and how they just ultimately turned things around and still gained the trust of their clients. Today we're gonna be speaking to Sarah Sal, who is, well known in the industry.

People quote her and, refer to her blogs and her content has led her to, more work and she's dealt with large sums of figures in terms of account management, especially in paid social, but also dealing with some of the biggest brands that you would've heard of. We were talking about how some of her content led to a little bit of trouble.

But I love her attitude with it. She knows the hard work she's put into her work, into her industry and to the industry, so she knows that those kinds of opinions that she put out there, as much as they can be risque, she understands the value of her work, which I think is gonna be the biggest lesson from this talk.

So yeah, let's go speak to Sarah.  📍  📍 

Hello Sarah. Welcome to PPC Live The Podcast. It's fabulous to be here and thank you for hosting me. Amazing. Um, so yeah, for those who you don't know and who have not had the great opportunity to be in an audience and listening to Sarah give some amazing advice about, Facebook ads or like Paid social, Sarah is a Facebook ad specialist.

Clients such as Hootsuite and Ad Espresso with , having run seven figures in Facebook ads spend under her belt over 12 years and she's run ads for companies like ClickFunnel and Strategizer. Um, fun fact about Sarah yeah, she says her daily menu, always has room for a warm cup of matcha,

sarcasm and spicy vegan food, which is so much fun. And yeah. Sarah, I was saying earlier on about how I don't get matcha. I'm a coffee drinker, I'm like a purist, I feel pure coffee drinker from the Italian mountains, and like when we started going into the whole matcha thing, drinking, sell, matcha for us.

Like if you, if someone is thinking about drinking matcha and they don't get it like me what's going to be your pitch? What's your pitch for drinking matcha? Okay. So the energy of matcha is more sustained, where coffee is like a big spike and uh, you crash, but most people don't like matcha

they say it's like drinking green slug or green drinking grass. Yes. That's because the majority of matcha sold in coffee shop is low grade matcha. Mm. Or it's like you go to Starbucks its 60% sugar, right. There is a type of matcha where it's grown only on the shade, where the leaf is paled before they get bitter, but it's much more expensive.

Yeah. So if you get like the high quality matcha with a ceremonial matcha just with water, it's very, very smooth. But coffee shops cannot get away with telling you a $10 cup of matcha right? Now, if you buy the powder and you do it at home you get a good quality. Or there are a few places in London, maybe two places in all of London that I know that serve ceremonial matcha.

Oh wow. And all the other one. It's like, let's put milk and a lot of sugar and to hide the bitter gr the bitter case. So it's like you just didn't get the right type of match. I would say. Okay. I've not, I've not had the right type of matcha. I would like, to be honest, I don't even think I've ever drank matcha, I might be just judging it before I've even tried it.

I probably should try it before judging it. So apologies to all you macha fans and to you, Sarah, that I will give macha a shot before I come here next time saying that coffee's better. Although I think still, I think coffee's better anyway. This is not a talk about coffee. Our listeners are like, what are these guys going on about?

We wanna hear about the f-ups. We wanna hear about mistakes that have happened and how people have turned it around. Because, if you are new here, then ah, guys, you, you, you've not been paying attention. Listen to all the previous episodes. This is talking about how F ups turn into our biggest learnings.

You know, we never leave these, these conversations on a defeated notes. This is all talking about the triumphs that came out of those mistakes and those f-ups. But yeah, we will go, I, I do appreciate all our guests who co come on this sometimes embarrassing journey. Some of our previous guests have been like, oh my God.

Can't believe I'm saying this out loud. But, so really grateful, Sarah, that you're joining us today to talk about the f-up that you've experienced. So yeah, Sarah, take it away. What f-up would you like to share with our audience today? You remember I said on my daily menu is sarcasm, so my mistake has to do with sarcasm.

Okay. And I would call it the joke that almost totally destroyed my lead generation. Ooh. In 2022, Apple released their new os IOS 14. Yeah. Which basically blocked Facebook ad from tracking user activity, right? Yeah. Yeah. I wrote a blog post because I'm like, I've been doing ad when pixel and tracking did not even exist on Facebook, let me tell you all the lesson of how I navigated and you could do the same.

And basically what was happening was very childish. Like literally what Facebook will buy, banner ad and bus station. Yeah. Saying Apple hates small businesses. How dare they? They're your enemy. And Apple are like, Facebook hate your privacy, right? Yes. And it was like very childish to say, Facebook are in for the money.

It's not a charity that care, but like a grandmother caring for small businesses. So in that blog post I said, this is very childish. It makes me think about two drag queens fighting for the last lipstick on earth, right? I wrote my blog post really proud. It was a Saturday evening. I posted it on my page.

Sunday morning I get an email from Facebook that my page is banned from running any ads, right? And then the second thing my page, I did the, I mean, I have like 5,000 fans. It used to be my lead generation. Wow. I was really good with organic reach where I would easily reach 2000, 3000 people when I make a post.

I mean, people loved my post so much. I would go to a conference in Italy by Laura Belgrade like a very famous copywriter, and people say, oh my God, I checked your page. The content is so addictive, how you use humor and sarcasm to explain advertisement. Before I know it, I spent a whole hour reading post after post.

Yeah. And since that day, if I make a post on my fan page or to 5,000 fan, I'm lucky even if nine people would see it, right? Mm-hmm. And my page was my lead generation. I actually got like a Hollywood celebrity reached out to me for coaching. I paid multiple session. I got clients from IT people, because I put so much effort into the content.

Yeah. People will slide to my dm, Hey, I'm not sure if you're taking client, but I have this health business. Do you run out or do you do consulting? Right? And. Overnight, a few year of effort because of a joke of sarcasm. I mean, well, you know, the joke is good, and I'm addicted to sarcasm

when once in a while, sarcasm gets me in a trouble. Oops. It's almost like all that effort disappeared because Mark Zuckerberg cannot take a joke. Oh, and it wasn't attacking him. I was just saying, continue using Facebook ads, but do this instead. Right. Wow. I didn't say fuck Facebook. I said.

This is a lot of drama and Facebook and Apple are not even acting like adults. Yeah. And to be fair, you went, it's not like if you just went after Facebook, you were going after the drama. You, you mentioned Apple in there. Exactly. Did Apple reach out to you and complain? No, no. I mean, I don't, it's, I, here's the thing.

My fan page is not owned by Apple. It's not like, yeah, I, here's the thing. They say, don't bite the hand that feeds you. And my lead generation was not dependent on Apple, right? No. Now, if I had an app on Apple, who knows? And I, and on inside that app, I said, Apple is childish. Yeah, maybe they would have went after me.

Who knows, right? Yeah. Yeah. That actually seems very, very childish of Facebook and , and because obviously, yeah, we say, , Mark Zuckerberg couldn't handle it, but it wasn't Mark Zuckerberg that asked you and you, I doubt Mark Zuckerberg himself was the one that saw your page.

I, trying to think who within the department and within a particular office and within a branch and a, a certain manager was like, saw that, and thought, okay. What we need to do is take this lady's page down, even though what she's talking about is the drama. Not that she's, they're coming after you, but like in that moment how did that make you feel?

I'm okay with it because I already built my alternative, right? Sure. So I already had my, by then, I already had my website. So I, I give you an example. I spoke, I think it was two months ago at AfriCon. Yeah. Yeah. And somebody reached out to me on LinkedIn saying, I remember the blog post you wrote on Copy Hacker.

And that's a blog post I wrote five years ago. People still remember a blog post about five years ago. Because if you went to that blog post and you clicked [the] print icon, it's like 44 pages, almost like a mini book. Wow. So that's like the effort I put into my content marketing. It even became the top marketing article for that website of the year.

And it's a, Copy Hacker is a huge website. Yes. Like there are some of the best cop writers on the whole world right there, right? Yes. Yes. So because I had that, I had my content, I put ungated content where I say, please learn my marketing tactic. Yes. Yeah, apply them. Get the result. You don't even need to say thank actually a few years later somebody say, oh, I used to work at this company.

Like, it's like a, a gut health check. And I didn't know how to write ad. I used your blog post at Copy Hacker and we broke the sale record to the point we needed to stop the ad because we run outta stock. Wow. So because I had this type of content I had my own website and I link from those amazing guest blog posts back to my website.

Yes. Yeah. It doesn't matter. Yeah. Facebook, if you cannot take a a joke, please ban me. Two months later, somebody will contact me via my website, say, Sarah, I wanna hire you. Yeah. So it's, it's not the end of the day. It's not the end of the day. So, and I think that's, that you, you know, that's a repeated lesson that we get from all the guests before, when those kind of mistakes, when either the client or the brand, that is the, um, butt of the joke kind of thing.

You know, if they get too annoyed, decide they wanna fire you, it doesn't mean it's the end of the world. You can use it and turn it around as an opportunity if your work is good, if you do, are an ex expert in yourself. You can always turn it around. But Sarah, what I think has also been like a nice, and, and this one I've, I've asked other guests as well, like maybe giving us different examples of possibly things that have happened.

'cause you've managed accounts, you've managed millions of accounts, and I feel that there's always something to be like. Oh, I didn't put either, either the right strategy live or I didn't put the right bidding thing live. Do you have any kind of those kind of examples of whilst actually managing an account, most likely very early in your career, something that you did wrong, that messed up with budgets?

So here's how I believe in budget. There are people out there who say, if you're not spending $10,000 at least, or pound, or Euro, whatever currency you prefer, you don't have data. I don't believe in that. I always have very small budget, and unless I have some success, I never increase the budget.

I like to give the idea of Kevin Hart. He's a comedian. Yes, I. Would go to a baseball or basketball arena where there is a hundred thousand people until a joke. Yeah. But never ever, for the first time, if it's a joke that he never told, he would go to a New York bar where people don't know him. Yeah.

If he notice people are on their phone and they're bored, he would never tell that joke. Yeah. He would rework it. And when the perfect stranger start laughing. Yeah. He said, I go and I put it on a hundred thousand. Yeah. So I didn't make budget mistake. I might very early in my career when Grammarly didn't exist and AI didn't exist, made spelling mistakes.

Right. So I did an ad for Permaculture, which is an agriculture. Yeah. And one of the content was you cannot use your cat poo as a fertilizer. And I forgot to put the "not" in it, right? So I said you can, oh, and the amount of people who said this is not true. On the comment section saying you'll get diseases was a lot.

But I look at the ad, I'm like, we're getting leads for $1. This ad is doing well. And basically Facebook said, oh my god, people are loving the ad engagement is amazing that I'm like. I'll keep it running is, I mean, the client, I mean the client, notice it. I said not a big deal. Yeah. But please hire somebody to do sales.

Uh, since then I, I always hire somebody to do the editing. , Yes. Because always having two eyes on something is better. But the cost per lead was good. It's not like the client went bankrupt or had needed to sell a kidney in order to pay Mark Zuckerberg retirement fund. Yeah. So that's actually, yeah, that's a very , interesting example that you've given there for the fact that you never know even it's all about what you focus on.

Because yes, that was a creative mistake and we are not saying give the wrong message, but don't lose your, you don't lose your mind over it because if the results then leads to. Leads. That's what you focus on. Has there been, in that kind of process, has there been any client that has made you feel bad about a decision that you've made?

Because that's really something that I imagine our listeners will, you know, want to figure out how to navigate. So once in a while, okay. Client come and I'm not the type of person who say Facebook know you better than, your Facebook doesn't know you better than your mother. That's a lie, right? Um, Facebook never changed your smelly diaper when you were 1-year-old or three month old.

Let's just make that clear. And often people come having huge expectation about what Facebook, because in the industry we only talk about our success is not failure, right? Yeah. I mean, I write a lot of case study, right? I got a case study where, on LinkedIn ad where I got like $3 lead, which is unseen in the industry, but you know what?

If I tried some ad and it failed, I'm not going to write a blog post about it. Right? No. So sometimes there are people who come and say, we wanna hire you. I love your content. I'm like, I'm not sure Facebook ads is for you, right? Mm. I mean, your niche is like asking for marriage on the first date. Go to Google, right?

Yeah. And then people are like, no, no, no. I absolutely insist. Right. The tracking is missing, like I see. Just because people sign up for a free trial for assess software, it doesn't mean they become client. Right. And I'm like, do we have the tracking of the backend? No, but I'm happy with the cost per lead.

It's, it's seven times cheaper than the previous advertiser keep doing. And after two months I'm like. Okay. I mean, if you're not telling me, if you get, if you're too busy to telling me if your lead are converting or not and you're paying me to run out, I'll continue. I mean, I was honest with you and often I'm like, you cannot keep doing the direct ad to reduce your risk.

You need to do a webinar, you need to do educational content. Um, can you give me your email? How do we call it? Not email activity. Email onboarding, right? Mm-hmm. Because you could have an email onboarding sequence that work really well with Google traffic, with organic traffic. Mm-hmm. And work Absolutely not with paid tra paid social.

That interruption marketing. Yeah. And the person is like, oh, just sign up for my trial. I haven't been getting your email. Oh, we have a bug. We'll fix it whenever. Right? Yeah. And then the person like, oh God, your targeting is rubbish. I'm like, okay. And then I sent him a, a video like I really does not make me pleasure to say.

I told you so. When we first met, if you remember, and more than once I said, can we do educational content? And I. Your email was not people with social media think if you reach the target audience for some, for a product, people are not looking in. People will be on the please give it to me.

I've been desperate for your product. No, you need to date that person. Wine and dine them, make them laugh, create content. Make them desire to take the next step. They, they, try going to Costa Coffee maybe one day if. All the ad network ban me. I'll be comedian and I will tap people on the shoulder and like, will you marry me?

And then I go to the, and then I'm going to blame the coffee shop. I'm like, okay. I went to the coffee shop, tap 20 people on the shoulder asking if they'll marry me. One assaulted me. It must be, I didn't target the right coffee shop. I need to go to Starbucks instead of Costa. Yeah. All the people when I'm wanting to marry on the first day, uh, a stranger on the first date is Starbucks.

It's not Costa. Yeah. Yeah. No that's very interesting. So let's, um, now talk about, let's say ai, our world of AI and the mistakes that we say we see, and I know, I know I've spoken to a few experts, but they've talked about the PPC end of things. Now. It would be really great to get your opinion in terms of like Facebook ads, most of the most common mistakes that you see that people should avoid when it comes to AI and Facebook.

What's your advice for people? What's the thing that you see the most really? Oh, I have an example. I have a story about the mistake I made, I just remembered, right? Of course I'm running some A, the results are good. The client send me a screenshot. What the fuck is this ad? And the, in the text above the ad was, this is an awesome landing page.

I never wrote that ad. And after digging for more than an hour, I find there is an AI new setting. Default Facebook making money and AI experiment and training their AI based on Advertise a Dime where they say, we get the right to swapping your headline by your description, by your ad copy. And because.

The ad didn't have a description because, um, the ad takes us so long that Facebook will never show the description. Yeah. Um, Facebook grabbed the description of the landing page meta tag because the landing page builder, meta tag for SEO O just was saying This is an awesome landing page. And, and now when I create an ad, I literally waste maybe 20 minutes.

Turning off every single AI thing that, uh, my executor wanna shove down my throat and you turn it off. Are you sure you wanna be, turn it off like site map. Tell us why you wanna turn it off. Because I'm promoting a webinar and there is no value in sending traffic to the FIQ or the about us page. They mark stop shoving it down my, uh, throat, like if I'm a goose, uh, being fed for fois gras.

Yeah. So. And I think what happened with ai, a lot of advertisers are going to sound like each other. Yeah. In the sense that you are advertising something and it only take you one second to generate 10 ads. People look at your ad, they would look at your competitor ad see the same, and they're going to go, this is the same.

Why you, there is nothing unique about you. One of my case study on, I mean if people opt into my website is a course, a $2,000 course that I got the client 1,280 RI and I literally interviewed the. Student who took the course one by one, imagine a 50 minute to one hour interview. I spent 10 hours of interview.

Before I even wrote one line of text. But the ad was so persuasive that a friend that I brought on that project, because she was broke, she needed work, she needed case study, she ended up going to her father and borrow $2,000. She was never meant to be a client. Wow. But by reading the ad, it was so persuasive, and even people in the group said, I wanted to buy the course.

I like the webinar, but I thought $2,000 in this economy is. Too much. Yeah. And then I read the story of one of the student, and I'm like okay. I'm going to do the jump and the on thing that AI cannot replicate. You are a company or an entrepreneur or a business owner, you have client you served.

Those client have unique story. I could promise you there are so many business owner that don't know what impact their product service is because they never ask the client and they never bothered to have a one-on-one interrogation with that client to get the best copy. And the beauty of that

you could use that material for your web page, for your email, for, um, your social, organic social media for maybe even if you print things on a paper, you could do it. So this is like material that get recycled 500 way. And in an and an a it take a lot crazy amount of time, right? Yeah, but you, I mean, I do coaching a lot for LinkedIn ad, and I see people paying $50 per click, like a $3 per lead.

Wow. Not $50 per click, but how I get it, if I skip all the research market research part, interviewing people, like knowing what make people emotional, the thing that make a business credible, the price my client will pay is $50 per click and, and $500 per lead. Yeah. . So would you, would you advise Facebook advertisers

to be turning off all ai. Are you saying that literally if you're gonna use Facebook, don't use any ai? Or is there like unique cases where you'll be like, yes, use AI in this way, or is it for you? No AI when coming to Facebook, there are some where basically they would crop your image based on the place.

Or maybe that's they will take a static image and move it. Right. But when it comes to the ad copy, yes. You could include it, but read it before you automatically do it. Yeah. It's like. A lot of the settings, like they put music behind an ad, right? And their argument is 80% of businesses keep it on, right?

Mm-hmm. It's never the argument that businesses who turn it on get 50% cheaper cost per lead. And that argument is like, yes, I have friends that sniff cocaine in a public and a dirty. Public bathroom I'm not going to do the same. Right. Just, just because somebody have done something, it doesn't mean I'm going to do, uh, something.

Yeah. And I'm like, what is the argument for the music? Yeah. Okay. Let, let me, let me pretend I'm trying to sell it. Would somebody see an ad? Love it so much that they start twerking in front of the ad and then somebody, a colleague will come, Hey James, what doing, my God, have you listened to that music? And then now we have 20 people twerking and then see, EO come.

Why is 20 people talking, oh my God, this is a B2B ad. I need to buy this product. This never happened, right? Yeah no. It's like Facebook. If you want me to put music and your AI give me case study that it made lead cheaper, or don't tell me 50% of other people are doing it. Yeah. 50 people, 50% of people got drunk and shattered themself.

I'm not going to do the same thing. Yeah. Just because somebody else did it. Yeah. No, that makes perfect sense. Now moving away, talking about, we, we've talked about ai, we've talked about mistakes that you've experienced, and I, I'd like to actually give, um, give a moment to speak to people about, I don't hear any other podcasts or LinkedIn post or any people bragging about, not even bragging, just talking about the mistakes that they've experienced.

Someone really said that, um, that. Your transformation from when you actually made a mistake is actually what people wanna buy into what you, where you get clients on how you've actually learned the mistake that you've made, what you've learned from that actually shows the depth of your knowledge. So from your own point of view, why is it important that we talk about times that we've messed up?

Because otherwise marketing is not a line your function where you mix 20 gram of sugar with butter with something else and you put it in the oven for 20 minutes and you get a cake. Human are unpredictable. Yeah. And when we don't talk about our mistake, people think you do step one, step two, step three, step four, you your ad are guaranteed to have a success.

Mm-hmm. But then people on the outside world don't get the sometime advertisement. It's unfortunately trial and error. Yes. So it's important to not say everything is amazing. Yeah. Yeah, absolutely. Gives people a dose of reality. Give people the dose of reality, and I think that's probably going back to your first story.

That's what Facebook didn't want. Facebook did not like that you were showing the absolute dose of reality that guys just shouting and just using a marketing strategy of, of fighting with your competitor is not a marketing strategy. They didn't like, I, my opinion is that they didn't like that you were doing, that.

You were telling the truth in your blog. My opinion. And that's where they, it's automated. That's why they tell you it's automated. It's automated algorithm. That they don't like people criticizing the platform on the platform. Yeah, because I get a lot of calls from Facebook rep, right? And I'm like, why you are here?

Can you look at my page? And then they're like, we cannot tell you. It said that it's private. Like what? Private security. I'm going to kidnap Mark Zuckerberg for an ask or ransom. And since then they call me. I mean, to be honest, a Facebook, a rep call you their pitch is like, Mark's Zuckerberg, is worth only 250 billion.

Would you wanna make a donation to his retirement fund? To the point I never consented them calling me, and if they're not going to fix my page, what I do now, I'm like, can you please talk to my colleague who expect your call and is excited? Her name is Sha shaller. People who speak French know that's code for cat and heat.

And I give them the police station phone number or a few times I tell them, uh, I give them the number of an adult shop and adult operated shop, and I tell them to ask for a dildo. Oh, fun. And now you have like a Facebook a, hello, can I speak with a dildo, please? Which is, and okay, they stopped annoying me for a while, last I did this.

Oh Lord. Yeah. I'm sure they'll stop doing that now. . Sarah, it's been so great chatting with you, and this has been such great journey of like talking about mistakes, what the industry is doing, and yeah, that whole no marketing strategy is a cookie cutter. None of it is a recipe of, you know, baking something and everything comes out.

So let's be more generous in terms of talking about what's going on, what our trial and errors have been, because that's where the biggest learnings are. So yeah. Thank you so much for that. Sarah, before we leave today, I also like asking one non PPC question, non-Facebook non digital marketing question.

If your career was a movie, what would be the title? The King and the Clown. Okay? So it's the exact story of what we talked today. So it's a real I think it's a real story or maybe not. So it's a Korean movie where there are clowns. Uh, it's 500 years ago who were making money, making fun of the king.

Till the governor man noticed and they arrested them and said, this is committing treason. How dare you make fun of the king? And as they're being arrested and about to be flogged, uh, somebody say wait. This is not disrespectful to the king. Let us show, let us make the joke act the theater in front of the king.

And if he laugh, we're innocent. And then somebody who was from the Royal Court, he said, are you stupid? Okay, do it. But if the king doesn't laugh, k. Yeah, you are gonna get killed. It's death penalty. And basically they were, by pure luck, they went in front of the king and he laughed because we're making fun of his mistress, not of him.

Yeah. Yeah. But I'm, I'm not, I'm not going to, I'm not going to tell Facebook. Please let me make a joke in front of Zuckerberg. If he laugh, I have my pay because I have the alternative. I mean, I'm, I mean, I'm not, and that's a lesson of marketing. Yeah. Don't wait till you need another channel before you make another channel work for you.

Yeah. And I've seen it with many advertiser, a hundred percent of the revenue come from one channel. Yeah. And I couldn't say it enough. Make LinkedIn work for you, make TikTok work for you. So in case Facebook, I've seen. Hormonal imbalance ad get banned saying it's X-rated material. And the ad was talking about insomnia.

Right. Oh, wow. And now they couldn't run ad and they lost revenue. And I'm like, okay, people. At Facebook, what do they get on? What type of footage do they have? Do they look, you haven't slept for 48 hours. My god, your eyes are so red. I mean, do people inside Facebook get on by sleep deprivation? Nah.

You get the point about why don't depend on one traffic source. Don't depend on one traffic source.

And yeah. The, the name of your, your career movie would be the king and the clown. Now, lovely to picture, yeah. Before we leave today, Sarah, where can people find you to hear your amazing, truthful, sarcastic content to follow you. My website, you could just Google my name or my website is sarah-sal.com.

sarah-sal.com. So yes, go and find it. Are you on LinkedIn as well? Do you on LinkedIn? I am on LinkedIn. I am on LinkedIn. I am very active. I took my sarcasm from Facebook to LinkedIn. Lovely. Yeah, exactly. Yeah. Since Facebook doesn't seem to that they can handle it. Anyway, thank you so much for that, Sarah, and thank you for being on the show today.

Okay. It was my pleasure. Awesome.

 Thank you so much, Sarah, for sharing that very honest, and I don't think I've heard a more honest one when, where Sarah was just honest about just not caring about whatever Mark Zuckerberg's wanted. If anyone's doing a, a search from Mark Zuckerberg, I'm sure I'm gonna be very, very good in terms of, um, when I do the transcript, share the transcript, the keyword research.

We'll pop all of this up. Like anyone that searches with Zuckerberg, I'm sure this podcast will come up in the search results. So look out for that. So yeah, honestly, I think a big lesson there is to be confident in your work and know that the work that you're putting in, so that even if it seems like the likes of, you get the attention of Facebook or Twitter or you know LinkedIn folks, you know you're doing something right.

And if your customers know where to find you. If you create your space, your niche, wherever it is, whether it's on your site or whether it's on a different platform, you have nothing to worry about really. So yeah, remember, it's all about your personal integrity and knowing who your customers are, who your clients are, and making sure you speak for them and to them.

So yeah, for all the information and the full transcript you know, not just the show notes, you can go to podcast.ppc.live for that. Of course. Yeah, our update for PPC live by now, it'll be less than a week, uh, whenever you're listening to this, or it might even already passed to be one of those that listens to the episodes way after it's been released.

Um, yeah, we would have done our third year anniversary celebration, but like for those who are listening to this before the 31st of July, there is still time. Go to ppc.live right at the top. You'll be able to get your tickets for the event. Really only 50 quid. That is cheaper than any event going on out there for three amazing speakers.

And we've actually got a guest from the US who released this research about hidden search terms and how they're negatively affecting your performance and the whole preaching from Google about how it's all because of privacy. Howdy doesn't really have too much of a leg to stand on because all these hidden terms, they're mostly the ones that are not performing well and they're hidden, so we can't really put them, use them as negative.

So there's something really sketchy going on with that. So, Colin Slattery from Tycoon Digital. He's in the UK for the summer from the us and he's gonna be joining us next week to really get under the skin of like, you know, what this research is about, what we should be doing about it. And yeah, any tips, any tips, you know, even from the audience will be really great.

So we really want you there as well. So yeah, please go to PPC Live for our event happening on the 31st of July. Um, yeah, and before I leave you as well, I'm delighted to share that I'm doing PPC mindset coaching. So this is really to help you to build the confidence of taking charge of your career. And that doesn't mean that you're an entrepreneur or you've got a side hustle or you know, or something.

You can be the kind of person who knows where their career is heading, even if you're working for another company. And I'd love to share that with you, share that knowledge with you. So if you go to themarketinganu.com, um, you can book book me into, yeah, book me for a free 15 minute discovery chat.

And it's gonna be a weekly call. We'll have over the space of three months that our cost about 2000. So, um, yeah, go check that out themarketinganu.com. So yeah, I hope that you've enjoyed the show and I look forward to bringing more PPC Fops and Triumphs next week. Thank you. Bye.