EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef
Summary
In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.
Takeaway
- Learning from mistakes is crucial in the marketing industry.
- Effective communication with clients is essential during crises.
- Managers should create a supportive environment to reduce anxiety in their teams.
- Over-segmenting PPC campaigns can dilute effectiveness.
- Authenticity in marketing helps build trust with clients and audiences.
- It's important to encourage team members to take calculated risks.
- Career progression should be based on readiness, not just ambition.
- Mistakes are part of the learning process in digital marketing.
- Ayisha's motto: 'Get clicks or die trying.'
Chapters
00:00 Introduction to Aisha and Paddle Sports
02:54 Learning from Mistakes: Aisha's F Up Story
05:51 The Impact of Oversights in PPC Campaigns
09:00 Client Communication and Damage Control
11:56 Lessons Learned and Moving Forward
14:52 The Role of Managers in Team Dynamics
17:59 Best Practices in PPC Campaign Management
20:53 The Importance of Authenticity in Marketing
23:53 Encouraging a Positive Work Environment
26:48 Career Progression in Digital Marketing
29:59 Conclusion and Future Engagements
Find Ayisha on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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