EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.

00:00 Welcome to PPC Live The Podcast

00:39 Introducing Sarah Stemen

02:26 Sarah's Fashion Consultant Journey

05:28 The PPC Gals YouTube Channel

06:20 Discussing PPC F-Ups

07:00 Client Challenges and Lessons Learned

18:50 The Importance of Confidence in Your Career

19:14 Age and Authority in the Workplace

20:03 Documenting and Owning Mistakes

21:11 Real-Life Example of a Major Mistake

23:46 The Pitfalls of Focusing Solely on ROAS

26:11 Alternative Metrics to ROAS

28:45 The Role of AI in PPC

30:59 The Value of Discussing Mistakes

34:28 Fun and Final Thoughts