EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

Anu Adegbola (00:05.47)
Hello and welcome to PPC Live, The Podcast formerly known as the PPC Chat roundup. My name is Anu, the founder of PPC live. And if you're used to hearing advice from PPC experts about how to ensure that we are keeping up with the ever changing landscape, don't worry, You are still in the right place. But instead of relaying what the PPC experts are saying, I'm bringing the PPC experts to you. Every week I speak to a different PPC expert about 

Anu Adegbola (00:31.932)
and F up that they've made, but also how they've turned things around, which is why the podcast is all about F ups that turned into triumphs. today I have the great pleasure of speaking to Adrienne Shaver, who, I met in one of our fantastic communities. you know, I think the PSA community, I might be the PPC chat community. She's in both, we're in both. and yeah, she's written for PPC Live before and also written some 

Anu Adegbola (00:58.836)
really great stuff about how as a freelancer to really manage your, you know, your client lists properly and ensure that you're doing all the processes, putting all the processes in place to ensure for a good relationship. And this time she speaks about that kind of relationship and how she had to put a system in place to ensure that whenever she wrote a blog, she was writing about the right client in time. So yeah, she talks about an f-up that she made. 

Anu Adegbola (01:24.154)
about mistaking a client, for, yeah, for one of its competitors, you know, in a blog that she was writing, she talks about what that taught her, how the client experience was and how she's still a confident paid search marketer especially among her, amongst her clients. So yeah, definitely a great one, us freelancers and consultants in this field. So yeah, let's go talk to Adrienne. 

Anu Adegbola (01:49.11)
Hello Adrienne, welcome to PPC Live the podcast. 

Adrienne Shaver (01:53.063)
Hi Anu thanks for having me. 

Anu Adegbola (01:55.893)
I'm so happy to have you on. I feel like you are definitely, as we spoke beforehand, you're definitely one of those voices that we need to hear more of, we need to hear more from. Even on the LinkedIn profile, I feel like all of a sudden you popped up as someone, in one of your first posts, you were so kind to mention me that I saw of you and I was like, and then I kind of did a bit of, you know, you just go down a rabbit hole of life. just start deep scrolling people's profile in a very creepy way and I was like. 

Anu Adegbola (02:26.242)
my God, Adrienne has got so much fantastic things to share and you've been on like other podcasts. I'm really grateful that you're putting yourself more out there and I'm sure our audience would love to hear from you. And for those who are thinking, like I was like, just like, you know, earlier in this year, who is Adrienne? Adrienne helps B2B SaaS and B2B businesses grow through a search focused strategies, combining with SEO, PPC and AI. She's a great, great love of AI and efficiencies from AI. 

Anu Adegbola (02:55.38)
You know, whether it's managing ad campaigns across, it's Google search or YouTube AI formats, Microsoft ads, or even just advice in about how automation helps to streamline workflows. she likes to focus on what drives real results, real results, qualified leads, high conversions and measurable growth. And I feel like you're very good at doing that, not just in terms of like PPC search results, but actually with clients, like actually growing your 

Anu Adegbola (03:25.142)
client base because you've been freelancing for a while now. And on that note, I'll unashamedly plug the fantastic resource that Adrienne actually shared on the PPC live website. That was really for freelancers or, you know, consultants who are trying to manage your large book of clients and just to ensure that you you're having good attention to detail and managing that well. And I think that touches a little bit upon what the story you're going to share is 

Anu Adegbola (03:54.76)
that's today. Fun fact, always ask my guests, know, she says that she posts, she likes posting about food content to the point that she got so good that the Gordon Ramsay's team, you know, of MasterChef, MasterChef even, checked her out, saw it, liked her stuff and she got into, you got into the process for it and yeah, at what stage did they go? not anymore. 

Adrienne Shaver (04:23.123)
What's up? 

Anu Adegbola (04:24.094)
At what stage? like you got through how many stages? 

Adrienne Shaver (04:27.212)
yeah, so I got through all the way to signing contracts of like what the show was going to be like. 

Anu Adegbola (04:31.189)
Wow. 

Adrienne Shaver (04:35.217)
So the process is a little bit intense. The producers meet with you. And when they DM'd me on Instagram, I was like, yeah, right, let me check you out. Are you really a producer on this show? I was like, no way, they like my stuff. And it's actually a good lesson that on Instagram, the hashtags work because I kept tagging home cook, home chef. 

Adrienne Shaver (05:02.757)
And the producer shared, that's how my profile popped up. helpful things that like intrigued me as a marketer. But anyway, yeah, they coach you through the different interviews that they do with you. And I can't disclose too much because the contract does have an NDA. But you know, I don't want to give anyone too much insight there. But yeah, I got to the point where I put together a whole 

Anu Adegbola (05:07.851)
Yeah. 

Anu Adegbola (05:11.968)
Yeah. 

Anu Adegbola (05:20.245)
Yeah. 

Adrienne Shaver (05:31.913)
pitch video, they helped me do that. And it's then shown to Gordon and he chooses and you become either backup or contestant. And yeah, they were like, it was just one week away from going to LA on this current season that just aired about the duo. So yeah, you know, I'll probably try again next year. It was a fun process to do. And I was like, maybe I don't know. 

Anu Adegbola (05:47.19)

Anu Adegbola (05:49.897)
Wow. Wow. 

Anu Adegbola (05:58.706)
Nice. Maybe, maybe, 

Anu Adegbola (06:02.068)
maybe one day that could be in our future. We will look out. We'll look out for saying that we heard from you here on here first and you know, and we're cheering for you on MasterChef. Who knows? Yeah. Well, let's get into what we want to talk about, this week because yeah, time, time is over the essence. We want to make sure that you guys. 

Adrienne Shaver (06:14.526)
Yeah 

Anu Adegbola (06:23.862)
Don't don't don't don't gear off. We'll see like I didn't come here to hear about how to get a master chef I want to hear about some PPC f-ups. So we're gonna get to that and because yeah, we all we've all experienced it Are you for the loyal listeners so far? Thank you You know that we we talk about f-ups, but not just that we turn it and we tell you how to turn it around How it led to triumphs how you're still? 

Adrienne Shaver (06:29.436)
Yeah. 

Anu Adegbola (06:49.202)
how our experts are still valued members and valued members of the team, the agencies you're in, or just the client's team. Because yeah, you learn the best, you learn what not to do in the future. Mistakes have been turned into tests, like, we're testing that, now we know what not to do. So we're going to get another great lesson on how to have those conversations with our clients and how to continue to be the best in our team, in our industry, even with our mistakes. 

Anu Adegbola (07:17.512)
Adrienne, over to you. What F up would you like to share with us today? 

Adrienne Shaver (07:22.848)
be sharing about the mess ups that can come from chasing efficiency without the detail. So paying attention to the detail, letting those slip through the cracks and chasing that efficiency. And these early mistakes really helped me, as you said, I freelance. And so my clients appreciate 

Anu Adegbola (07:34.518)
Mm. 

Adrienne Shaver (07:50.119)
the accountability, the transparency, the knowledge that I bring today because of it. And I highlight with them how I put in safeguards and things like that to prevent things from going off the rails, if you'll say. So efficiency, think a lot of people that I know. 

Anu Adegbola (07:57.716)
yeah. yeah. 

Anu Adegbola (08:08.032)
You 

Adrienne Shaver (08:14.751)
who work in agencies and I still work in agency, we get large client books and it's a lot to manage sometimes. Fortunately, that's not the case today, but when I first started out, that was about five years ago. So I had an agency where I had a book of 80 plus clients and they ranged in services, but you know, I'm. 

Anu Adegbola (08:31.146)
Yeah. 

Adrienne Shaver (08:42.407)
That's a lot to manage. I was like, how, and this was pre chat GPT, I won't say pre AI, because AI has been with us for a while, but pre what we know today. So it was all manual, you know, and I started as an SEO strategist. And, that's where I started my career for a B2B SaaS company. 

Anu Adegbola (08:44.0)
Yeah. 

Anu Adegbola (08:48.47)
. 

Anu Adegbola (08:51.73)
Yes. 

Anu Adegbola (09:09.75)
Mm. 

Adrienne Shaver (09:09.855)

Adrienne Shaver (09:10.175)
And so part of that job was really like sifting through client blogs and posting those to their website and making sure they sounded right, you know, all of that kind of stuff. I didn't have to write it. We had writers for that. I just had to edit it and like make sure it was good. It was unique to their business. And yeah, well. 

Adrienne Shaver (09:37.696)
One slipped through the cracks and got posted under another doctor's name because we were in healthcare. 

Anu Adegbola (09:43.478)
Yeah? 

Adrienne Shaver (09:45.974)
I was like, I didn't catch it and the client did and... 

Adrienne Shaver (09:52.072)
called me out and I was like, that's it, I'm over, the world has ended, my stomach dropped so hard. in the early days mistakes, you feel like you've done something massively wrong, right? It took me a while to like, realize you're gonna mess up. But my manager was great about leading the call with the client. So I got to observe how to do that. But I took full accountability and you know, like, 

Anu Adegbola (09:59.123)
Mm. 

Anu Adegbola (10:14.569)
Great. 

Adrienne Shaver (10:21.736)
here's what I'm doing to prevent that from happening next time. Here's some guardrails. So that was like kind of the first time where I had to face a client after a mistake and... 

Anu Adegbola (10:24.285)
Yes. Yeah. 

Anu Adegbola (10:38.336)
Mmm. Mmm. Yeah. 

Adrienne Shaver (10:42.96)
my gosh, yeah, I was like, you're probably gonna fire me, right? And they were like, no, no, this happens. I was like, okay. 

Anu Adegbola (10:51.313)
Yeah, yeah. bless. 

Anu Adegbola (10:54.307)
So you're saying that you put the wrong client name in an ad copy? Something that went live? 

Adrienne Shaver (11:00.386)
on a blog, so on there, yeah. So it referenced the wrong client in the content. because, you know, we did outsource our writing and again, pre chat GPT, they're paid by piece, right? So sometimes they're chasing efficiency over detail. And, I was that last final eyes kind of check. 

Anu Adegbola (11:02.289)
On a blog, okay. 

Anu Adegbola (11:08.271)
Yeah. Yeah. 

Anu Adegbola (11:17.983)
Yeah. 

Anu Adegbola (11:20.51)
Right. 

Anu Adegbola (11:23.795)
Yes, yes. 

Adrienne Shaver (11:29.865)
thing and I didn't, I did not get it in time, but you know, and I was like, okay, I'm never going to make another mistake. And no, no, I, I'm here to tell you, I still, still make them today. And I mean, you know, not as big and I know how to handle them better, but yeah, like with ad copy too, there's another example there as well. Like a lot of 

Anu Adegbola (11:33.535)
to. 

Anu Adegbola (11:50.878)
Yeah. 

Adrienne Shaver (11:58.34)
my early job when I moved into the paid side with Google and Microsoft and YouTube, and we had Meta as well. I had to write lots of copy for Meta and Google. I thought, wow, wouldn't it be great to have a sheet that just had my verb. 

Adrienne Shaver (12:24.048)
like the different client verticals and like quick filler copy, right? Because again, pre-chat GPT, I was like, yes, this is a very good idea. And tell, you know, I had two accounts for, they were like med spas. And so they were laser lipo and all of that. And I, I use the same lines. 

Anu Adegbola (12:26.451)
Yeah. 

Anu Adegbola (12:33.693)
Yeah. 

Anu Adegbola (12:49.778)
Okay. 

Adrienne Shaver (12:49.928)
And 

Adrienne Shaver (12:50.568)
the client didn't catch it this time, but my manager caught it and she's like, what is happening? And because I had to run all my ads by her before they posted, right? And so that was a guardrail in place. And, and she's like, this is the same. I can't send this to the client for, you know, for approval. Right. And I was like, gosh. Yeah. So I created this doc and I went into what I did and she's like, 

Anu Adegbola (12:52.817)
Okay. 

Anu Adegbola (12:56.657)

Anu Adegbola (13:01.535)
Good. Okay. 

Anu Adegbola (13:05.064)
Yes. 

Anu Adegbola (13:13.47)
Yeah. 

Adrienne Shaver (13:19.755)
Yeah, we can't do that. It's too risky. Like I was like, okay, no, don't do it. and I rewrote everything. And from then on, you know, I just I keep separate copy sheets for every client, plug in my 90s playlist and go to work. 

Anu Adegbola (13:23.111)
Yeah. Yeah, got it. Got it. 

Anu Adegbola (13:38.367)
Mm. 

Adrienne Shaver (13:43.921)
Music helps me get inspired about what to write. I'm like, hmm. 

Anu Adegbola (13:46.717)
Yeah, yeah, yeah. Whatever inspiration 

Anu Adegbola (13:50.999)
that you need for doing those kinds of things, you know, definitely work on that. And what would you, would you say to like, what's kind of what you kind of didn't do? You felt like you didn't do so like what's your, your really your biggest takeaway that people should take us to make sure you do these certain things or make sure you don't miss these certain steps to ensure a mistake like that to try or try to really 

Anu Adegbola (14:15.985)
avoid a mistake like that happening. 

Adrienne Shaver (14:18.744)
Yeah, so I think I would just let people know, just keep in mind, mistakes are always going to happen. what do you like have forethought on the guardrails you're going to put in, right? So, you know, we don't have 

Anu Adegbola (14:36.628)
Yeah. 

Adrienne Shaver (14:40.75)
outdated messaging, like this is a common problem too, like not updating messaging at frequent cadence even for search. so I would say, know, for the areas of your job that really require a lot of detail, 

Anu Adegbola (14:59.159)
Hmm 

Adrienne Shaver (14:59.986)
build out those guardrails and make some balances. And also, because I am still in-house, I always ask anyone who's willing to give second eyes. like, please, I'm not perfect. Don't try to be perfect. Progress is the goal. just know that you're going to mess up. And it's OK. It's OK. I don't think there's any perfect people in any industry. 

Anu Adegbola (15:01.565)
Yeah. 

Anu Adegbola (15:10.547)
Yeah. 

Anu Adegbola (15:13.681)
Yeah. Yeah. 

Anu Adegbola (15:23.079)
Yeah. Yeah. 

Adrienne Shaver (15:29.544)
never going to be a guru or expert. I don't want to be. No, no, 

Anu Adegbola (15:35.467)
You never know. You never know. These things are just, 

Anu Adegbola (15:38.15)
it takes time and consistency and a buildup of knowledge, isn't that? I mean, with... 

Adrienne Shaver (15:41.829)
Yeah, yeah, you have to. Yeah, 

Adrienne Shaver (15:43.84)
that's the thing. You have to make the mistakes because that makes you a better PPCer. Right. So you learn what to do, what not to do, which sources to trust, which not to trust and and then form that into your own POV and style of management. 

Anu Adegbola (15:46.142)
Yeah! 

Anu Adegbola (16:01.919)
Yeah, yeah, absolutely. Absolutely. 

Anu Adegbola (16:05.559)
That's like, yeah, that's a great message for everybody. Like the whole, getting to the stage where you're a guru requires you to have done a lot of the work, make a lot of the mistakes, realize what guardrails needs to be put in, know, redefining new guardrails, realizing that, okay, I didn't put that guardrail in place. That's what I need to do next time. And 

Anu Adegbola (16:25.927)
That's what you take. It's not just all those who are like, yeah, I hit five million in revenue. We're always increasing. You know, CPA is the lowest it's ever been. And yeah, we, you know. 

Adrienne Shaver (16:36.26)
And next 

Adrienne Shaver (16:36.72)
thing ROI. yeah, yeah. And you know, I think because I also contract too the clients that I have today really trust me because I'm very transparent about my processes. I bake accountability into our relationship, you know, both sides, both sides need it. And, you know, they appreciate that if something's not going right. 

Anu Adegbola (16:39.153)
Yeah, yeah, right. 

Anu Adegbola (16:53.353)
cut. 

Anu Adegbola (16:57.567)
Fantastic. Yeah. Yeah. 

Adrienne Shaver (17:05.554)
that I cut right away and I said, here, something has gone wrong. know, our spend is crazy. But here's what I know about it and what I'm doing about it. That's what's appreciated too. So I'll also throw that in there. 

Anu Adegbola (17:05.781)
Mm. Yeah. 

Anu Adegbola (17:09.96)
Yeah. 

Anu Adegbola (17:12.595)
Yeah. 

Anu Adegbola (17:15.997)
Yeah. Yeah. 

Anu Adegbola (17:20.543)
I'm 

Anu Adegbola (17:20.923)
sure, I'm sure, which is really, really good to have. Someone is going through the same issue that you've just had. What's your advice to them? And the client found the mistake, they're bit, you know, like crapping themselves at the moment a little bit. What's your advice to them as to what's the next step to take? 

Adrienne Shaver (17:44.645)
Yeah, well, go outside, take a breath. You know, we, we feel a lot of pressure and as we should, because we are money managers, ad managers, all of that. And it's very important. And I treat it like it's my own. But I would say, you know, just immediately call it out. You know, if you're 

Anu Adegbola (17:48.359)
Yeah. 

Anu Adegbola (17:58.11)
Yep. 

Anu Adegbola (18:08.798)
Yeah. 

Adrienne Shaver (18:10.341)
a freelancer and the client notices it then 

Adrienne Shaver (18:15.596)
have a chat with the client and say, you know what, you are right. Don't try to go in denying, you know, and then if you are an agency, whoever you have, you know, in management, just be like, I need, I need to own this. I, did this and here's how I know I cannot do that again. Like think about how you're not going to do it again. What steps are you going to take? 

Anu Adegbola (18:17.983)
Mmm. 

Anu Adegbola (18:21.267)
Mm-hmm. 

Anu Adegbola (18:40.83)
Yeah. 

Anu Adegbola (18:44.375)
Yeah. Yeah. 

Adrienne Shaver (18:44.399)
So yeah. 

Adrienne Shaver (18:45.652)
Yeah. 

Anu Adegbola (18:46.455)
Yeah. Absolutely. I think that a lot of our experts say that take a breather, know, take ownership, take accountability. You've talked about that several times now. Um, and yeah, yeah. Guardrails, guardrails are important things. You know, that's a great story. Thank you so much, Adrienne, for, putting that together. But yeah, we're going to, before we say goodbye to everybody, we're also going to point out, you know, some of the 

Anu Adegbola (19:12.315)
Errors that you feel like other advertisers make and you've got a great vantage point. worked with so many clients. And I'd like us to talk a bit about people's perception of AI, especially clients from a brand, people who are not even advertisers. What's your take on things that they really get wrong about AI?  

Adrienne Shaver (19:36.421)
I think it's the mindset that they apply to it. So expecting perfection without context. 

Adrienne Shaver (19:46.696)
So when they're testing it, like I'll see a LinkedIn, I asked Chat GPT this and it was totally wrong. Great. But did you tell it who it is, what you're doing, what the inputs are, like are there extra process stocks that you needed to give it to it and what you expect as the output? That's the basis of prompting, right? And it might take a minute or whatever, but you'll get a better result. 

Anu Adegbola (19:46.749)
Yeah. 

Anu Adegbola (20:10.995)
Yeah. 

Anu Adegbola (20:15.806)
Yeah. 

Adrienne Shaver (20:16.65)
Also, to that point, I started playing with it before ChatGPT really blew up and Google wasn't doing Gemini. Nothing was happening. It was like 2021. My husband, of all people, he's a techie, he brought it to me and I was like, 

Adrienne Shaver (20:40.476)
but I was treating it like a search engine, like a Q &A, you know, and, but it's still, it was like, I have no knowledge past blah, blah, blah. So I put it down for six months, but I didn't abandon it. So I think going with a mindset of this is a coworker, assistant, just like you bring them up to speed, you need to bring it up to speed. Choose the right model. 

Adrienne Shaver (21:05.212)
have the right mindset, be very transparent though with your clients that you are using it and in what capacity. So building out those AI policies, I'm working on that right now for an agency and that way we can make client facing. And I think you really need to approach AI in a different way of like, not what can it solve today, but like, 

Anu Adegbola (21:11.657)
Yeah. 

Adrienne Shaver (21:31.625)
put that policy in, speak with your teams, and then figure out where you want to have it and what tech stack you already have that has many of the features that you need. Google Ads has dynamic keyword insertion, all that kind of stuff. AI Max is here. But yeah, so I would just say. 

Anu Adegbola (21:51.772)
It is, it is. 

Adrienne Shaver (21:56.808)
be mindful of its limitations. It's not as advanced as people like to promote on LinkedIn. I a little like the Gold Rush times. Everyone's like, I'm made, I literally made my whole team and I'm like, oh, well then you're not gonna do well. It needs the human in the loop. It needs us. Our foundational knowledge still matters. That's what I like to tell everybody. 

Anu Adegbola (22:00.841)
Yeah. 

Anu Adegbola (22:03.771)
Mm, yes. 

Anu Adegbola (22:08.776)
Yeah. 

Anu Adegbola (22:16.179)
Nah. Nah. 

Adrienne Shaver (22:24.924)
This matters. Don't, it doesn't. But don't give it to rookies in the industry. Make them learn their foundational knowledge first. 

Anu Adegbola (22:26.557)
Yeah. 

Anu Adegbola (22:33.375)
Yeah, yeah, 

Anu Adegbola (22:35.255)
yeah, no, absolutely. And in general, what is also, like moving away from AI, you must have as well, even like in your five years or plus working in industry, seen best practices shift. 

Adrienne Shaver (22:51.336)
Mm-hmm. 

Anu Adegbola (22:51.615)
That's one thing that I spoke about with Dave Alexander in our previous episode. he's like, yeah, people are working on best practices that way of 2022 and... 

Anu Adegbola (23:01.469)
Before we used to get maybe three, four updates a year or maybe five, six, and now it's like three, four updates a month. And that's why companies like Search Engine Land need a whole paid media department because the way the news are coming out, you need someone dedicated to be on top of those. What do you feel like the industry still 

Anu Adegbola (23:28.585)
deals with in terms of an old school way and what kind of mistake that they really do make in terms of how they approach bidding, for example. 

Adrienne Shaver (23:40.745)
Yeah, so that's a really good question. there are... 

Adrienne Shaver (23:46.446)
it used be a much slower pace to your point. And now it's just like, boom, boom, boom, boom. Every month we've got a million updates. I think that, you know, as we're getting new best practices, it's important to remember that you want to take those as the first grain of salt and then add more grains of salt from other sources. Like I did in the beginning of my career, I followed Moz for SEO. Like, you know, I just 

Anu Adegbola (24:15.497)
Yeah. 

Adrienne Shaver (24:16.33)
started finding my sources, right? And then I formed my opinion and took what I wanted because, you know, I might not always follow a best practice, but what does the industry still do that's a little old school? I would say like, 

Adrienne Shaver (24:35.272)
My biggest thing that I'm still seeing in accounts in 2025 is manual CPC. And I get it in certain cases, but also 

Adrienne Shaver (24:47.564)
over application of like negatives and like not understanding they need their own strategy just like your keywords. So a lot of times they'll just have no phrase match strategy with them. you know, I think, yeah, I think they're like, well, best practice said, you know, we just add all these negatives and you know, but I'm like, yes, but think of a clean way to do it and 

Anu Adegbola (25:14.505)
Yeah. 

Adrienne Shaver (25:17.181)
that type of thing. and reporting too. A lot of people haven't even gotten past reporting on impressions. CTR, I have seen it Anu. So like fortunately that's not the case today for me as a contractor in my agency. We do great reporting and I've been adding on to that now. But 

Anu Adegbola (25:21.662)
Yeah. 

Anu Adegbola (25:26.687)
Still? 

Adrienne Shaver (25:41.937)
Yeah, I would say reporting still has a long way to come. I'm seeing Excel formats with, yeah. And so, and you can do it in that, but you wanna go deeper, deeper matters. We have insight deeper down the line. To me, those are just mechanical like mechanisms to know if things are going right on my side. 

Anu Adegbola (25:46.654)
Mm-hmm. 

Anu Adegbola (25:58.441)
Mm-hmm. 

Anu Adegbola (26:01.15)
Mm-hmm. 

Anu Adegbola (26:06.879)
Yeah, yeah, absolutely. 

Anu Adegbola (26:09.179)
Absolutely. Totally agree with you. So we've got like, I've just got like a couple more questions before, you know, a wrap up this fantastic episode that you've made, finally, so make time for. And one of the exit velocity questions that I like asking is like, in this industry, I'm sure you said you've followed some really great people and you said it before, as we started recording that you kind of curate the people you follow. 

Adrienne Shaver (26:18.856)
Yes. 

Anu Adegbola (26:36.563)
And I just want us to speak on just the theme of this whole podcast about talking about F-ups and how it turns into triumphs. And I don't know about you, I don't see enough people talking about how things have gone wrong. And then you kind of, especially the juniors might have that whole sense of like, you know, because they think everything should go right when they make their first mistake, they're scared shitless and that shouldn't be the way, right? So why is it important that we do talk about? 

Adrienne Shaver (26:59.597)
Right. 

Anu Adegbola (27:04.339)
these kind of mistakes that we've made early in our career. 

Adrienne Shaver (27:08.7)
because no success comes without failures. It's as simple as that, but I was always scared to fail until I took a course that wasn't required in my marketing degree. It was called Design Thinking from Harvard's D school. And I was like, I'm in the wrong class. And then I realized I wasn't. And the biggest takeaway I got from that was 

Anu Adegbola (27:12.191)
Mmm. 

Adrienne Shaver (27:31.453)
Fail, fail often, but fail when you make those failures. Make sure you learn from them and you highlight them. And actually, one of my coworkers in new agency I'm with was really great about posting a very vulnerable moment in a client. 

Adrienne Shaver (27:53.416)
relationship and it was great because yeah like then you know okay I don't have to be perfect you don't have to have a full-on panic attack like I did daily in my first year or two so I would love to see more posts about that personally you know I think that's what I want to do if I ever start writing and posting but 

Anu Adegbola (28:05.502)
Yeah. 

Anu Adegbola (28:12.553)
Yeah. 

Adrienne Shaver (28:20.008)
because it is very important. There's no way you had all unicorns. That's what I say. There's just no way, or you're not actually practicing as a Google Ads manager or Microsoft, 

Anu Adegbola (28:22.611)
Yeah. 

Anu Adegbola (28:26.939)
No, yes, absolutely. 

Anu Adegbola (28:31.698)
Yeah. 

Anu Adegbola (28:34.621)
Yeah, 

Adrienne Shaver (28:35.128)
whatever you're doing. 

Anu Adegbola (28:36.532)
yeah, yeah, absolutely. Absolutely, we share that. That's some very good feedback for us. And so before you go, we've got one last very non-PPC, just a nice chill. How do you see your career so far? If your PPC career were a movie, what would the title be? 

Adrienne Shaver (28:57.761)
my God. 

Anu Adegbola (29:00.051)
My favorite question. 

Adrienne Shaver (29:01.83)
know. And yeah, 

Adrienne Shaver (29:03.141)
I'm like, what I actually I don't know. But I'm trying to 

Anu Adegbola (29:09.459)
You could choose 

Anu Adegbola (29:10.05)
a movie that's already out there. You could make up a whole brand new title for yourself. People have done either one. doesn't matter. 

Adrienne Shaver (29:18.831)
Okay, well, I'm trying to think of like a scary comedy that I know, because that's how I feel about it. Like, some days it's really funny, other days I'm like frightened like the scream guy or something. But I don't know what I would title it, but that would be the genre of movie, like a scary comedy for sure. 

Anu Adegbola (29:38.993)
Okay. 

Adrienne Shaver (29:41.895)
you know, because yeah, you're always yelling at the character, don't go down in the basement, don't do it. And they're all making these mistakes. that's, you know, kind of what. Yes, that's what I'm thinking of. Like the funny versions too, like the Wayne brothers that did the funny versions of them. I love those as well. So, yeah, you know. 

Anu Adegbola (29:46.373)
Yes, yes, yes. 

Anu Adegbola (29:51.963)
Almost almost like scream like how they did like the parody of already 

Anu Adegbola (30:03.657)
Yes. 

Adrienne Shaver (30:08.84)
I would say that would be the genre movie and still is. So for me. 

Anu Adegbola (30:14.841)
or 

Anu Adegbola (30:16.182)
have you watched rocky horror show the rocky horror? That is such a random should be horror is quite comical and and it's a musical 

Adrienne Shaver (30:19.335)
Yes. 

Adrienne Shaver (30:22.801)
It's- 

Adrienne Shaver (30:29.128)
Oh yeah, it could 

Adrienne Shaver (30:31.468)
be a musical, right? Yes. Yeah, Rocky Horror, the team, the cast is like, you have such a very team, usually in your agencies or who you work with. it's kind of, yeah, some of them might be some of those characters. 

Anu Adegbola (30:34.079)

Anu Adegbola (30:43.775)
Okay. 

Anu Adegbola (30:46.995)
So we could call it possibly the Rocky Horror Show kind of thing. Just your character, just your career. 

Adrienne Shaver (30:49.736)
Yeah, I'll 

Adrienne Shaver (30:53.547)
have to think on that more and I'll message you a new day or something. We'll start writing the script, right? We'll use chat GPT, right? It'll write us a script. That'll be amazing. It's good at being cheesy, right? So that it is good for. 

Anu Adegbola (30:58.239)
no worries. There we go. There we go. Sure. Yes. Yes, so much. So much. 

Anu Adegbola (31:10.852)
bless. Well, thank you so much for being on this show with us, Adrienne. And where can people find you to hear more of the storytelling that you we hope to hear a lot more from you. 

Adrienne Shaver (31:21.767)
Yeah, so I'm primarily on LinkedIn. And so you can find me there if you want. I invite casual conversations. And if you ever want to grab a virtual coffee and have questions, hit me up there. But yeah, that's where you'll see me a lot of times. Yeah, and Slack. 

Anu Adegbola (31:34.271)
Mmm. 

Anu Adegbola (31:45.885)
Amazing. 

Adrienne Shaver (31:48.628)
Slack PPC related. I want to give love to those PPCChat, and PSA great safe spaces to ask your questions. 

Anu Adegbola (31:50.345)
Sure, yeah. Sure. 

Anu Adegbola (32:02.181)
And we'll share the links to all of those in our show notes or, or yeah, show notes for that one. So check that out. We'll share, Adrienne's LinkedIn profile. We'll share with you like the, to join the PPC chat Slack, how to join the PSA Slack. You've got the, you know, Google ads liaison, their Microsoft ad liaison there. You know, people have been doing this for 10 plus years. People will count themselves as the veterans, but 

Anu Adegbola (32:26.739)
don't like really posting on LinkedIn. People don't even count them, there are other veterans of ours. I just don't necessarily like they're using the word veteran unless they use it, because it makes people sound a little bit like quite old and ancient. They're not old and ancient. They're still very relevant to what we need to be doing today, but they've seen the industry evolve from what it first was and are still succeeding in it now. So definitely the people that, yeah, you want to be asking questions for, and they're very gracious with their knowledge too as well. 

Adrienne Shaver (32:35.302)
Yeah. 

Adrienne Shaver (32:46.386)
Mm-hmm. 

Anu Adegbola (32:55.743)
Adrienne has been today as well. So please, you know, thank thank me for her. You will check her out on LinkedIn. Follow her. She's been a great advice for us today. So yeah, thank you so much for being with us here today, Adrienne. Thanks. 

Adrienne Shaver (33:07.579)
All right, thank you. 

Anu Adegbola (33:12.528)
Thank you so much, Adrienne, for that fantastic talk about, your go through as I talk, like sharing more like it of that story of like, that f-up that you made. yeah, guys, remember things are changing so much. Things are evolving so much. What is best practice A few years ago is not what's best practice today. And yeah, so be aware about all these new updates that come out. Give it some time. When you test it once and it doesn't work, it's not a bad idea to 

Anu Adegbola (33:42.406)
come back to it later when it's more mature, when Google has done a lot more work on it actually, to see where they'll give you different results. So yeah, you know, go boldly into those testings and remember for details about that fantastic episode, yeah, just go to podcast.ppc.live to get the full transcript and yeah, full show notes and all the links that we talked about and how to join those communities that we mentioned. You'll find all those links there. 

Anu Adegbola (34:09.094)
Yeah. PPC live is happening on October 22nd. The date is coming closer and closer. September is almost over. Meaning it's almost there the month for our last event of the year. So if you want to join that, you don't want to miss three fantastic talks, really getting insider knowledge on, you know, very practical things that you can implement for your campaigns for Q4, for Q1, 2026. You definitely don't want to miss. 

Anu Adegbola (34:33.882)
this event, we are going to be talking about the future of PPC. We're going to be talking about tests that you should be implementing and successful tests that one of our speakers has actually ran and implemented. And also just talking about how paid search is really key in the ecosystem of marketing. Those are really talks that you really want to be a part of. So yeah, go to ppc.live for your tickets. The early bird sale is still live, so make sure you don't miss out on that. 

Anu Adegbola (35:03.287)
and yeah, was before I leave as well. I'm delighted to share that I do PPC mindset coaching. So if you go to themarketinganu.com, book some, free discovery time with me so that we really delve into like what it is that your issue is, what obstacle that you want to, you know, get over. Sometimes it can be ourselves. It can be our imposter syndrome. So I'm really, excited to help you, get over those things. If you'd like someone to, talk through about that with you and put you on more platforms 

Anu Adegbola (35:33.114)
that you'd like to be on. So yeah, I just go to themarketinganu.com for more details for that or DM me on LinkedIn. I'm happy to hear on either platform. So yeah, I hope you've enjoyed that episode and I look forward to bringing more PPC F ups and triumphs next week. Thank you. Bye.