EP3 - Using PPC to market to the full funnel

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel,MOFU = middle of the funnel (really not cursing at you, I promise),BOFU = (yup, you guessed it) bottom of the funnel. Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchatQ2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC?Q3: What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)?Q4: How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU?Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU?Q6: How do you target Bottom of Funnel with PPC? Any compl